Published Articles with Keyword: Purchase Intention
- Title: Strategic Branding and Sustainable Packaging as Financial Assets: Evidence from Community-Based Biomass Briquettes
Authors: Peeraya Somsak, Teerasak Somsak, Ronnachai Kamonthipwong, Taechit Sansi
Doi: 10.37394/23207.2026.23.89
Download
| Download 
Published in WSEAS Transactions on Business and Economics, Volume 23, 2026
- Title: Leveraging Information Quality for Marketing Performance in Balinese Ikat Woven
Authors: Ida Ayu Oka Martini, Desak Made Febri Purnama Sari, Nilna Muna, Made Ermawan Yoga Antara
Doi: 10.37394/23207.2026.23.88
Download
| Download 
Published in WSEAS Transactions on Business and Economics, Volume 23, 2026
- Title: Sustainable Consumption and Repurchase Intention: Evidence of Full Mediation through Consumer Satisfaction
Authors: Noura Said Al-Jahwari, Vathana Bathmanathan, Ahmed Abubakar
Doi: 10.37394/23207.2026.23.87
Download
| Download 
Published in WSEAS Transactions on Business and Economics, Volume 23, 2026
- Title: Live Streaming Marketing in the E-Commerce of Fashion SMEs
Authors: Melany Chávez Miranda, Lady Almonte Condori, Mauricio Villegas Zegarra, Harold Angulo-Bustinza
Doi: 10.37394/23207.2026.23.75
Download
| Download 
Published in WSEAS Transactions on Business and Economics, Volume 23, 2026
- Title: Determinants of Consumer Behavior in Organic Food Markets:
A Structured Literature Review
Authors: Enea Qose, Anila Boshnjaku, Irsida Dinoshi
Doi: 10.37394/232015.2026.22.9
Download
| Download 
Published in WSEAS Transactions on Environment and Development, Volume 22, 2026
- Title: The Effect of Product Quality and Company Image on Purchasing Decisions with Purchase Intention as an Intervening Variable
Authors: Rosa Mawar Pingka, Heri Prabowo, Sutrisno
Doi: 10.37394/232032.2025.3.33
Download
| Download 
Published in Financial Engineering, Volume 3, 2025
- Title: Investigating Influential Factors Shaping Furniture Purchase Intentions for Eco-Smart Homes in Beijing, China
Authors: Jia Wang, Mohamad Hanif Abdul Wahab, Othman Mohd Nor, Hui Zhan
Doi: 10.37394/232015.2025.21.57
Download
| Download 
Published in WSEAS Transactions on Environment and Development, Volume 21, 2025
- Title: Analysis of the Effect of E-Commerce Affiliate Marketing on Increasing Consumer Purchase Intention
Authors: Maria Oktavia, Mahir Pradana, Aditya Wardhana, Ridho Joviano
Doi: 10.37394/23202.2025.24.28
Download
| Download 
Published in WSEAS Transactions on Systems, Volume 24, 2025
- Title: Understanding Digital Content Marketing on Purchase Intention Incitement: Online Store Platform
Authors: R. Hidayat, A. Rahayu, Mokh Adib, Leni Cahyani
Doi: 10.37394/23209.2024.21.50
Download
| Download 
Published in WSEAS Transactions on Information Science and Applications, Volume 21, 2024
- Title: Factors Influencing Purchase Intention of Life Insurance among Gen-Y in Malaysia
Authors: Wong Chee Hoo, Aw Yoke Cheng, Yip Foon Yee, Manoch Prompanyo
Doi: 10.37394/23207.2024.21.193
Download
| Download 
Published in WSEAS Transactions on Business and Economics, Volume 21, 2024
- Title: The Impact of Soft-Sell Appeal in TikTok on the Attitude towards the Ads
Authors: Flavegi Monesa, Evi Rinawati Simanjuntak
Doi: 10.37394/23207.2024.21.154
Download
| Download 
Published in WSEAS Transactions on Business and Economics, Volume 21, 2024
- Title: Parasocial Interactions of Indonesian Beauty Vloggers in the Digital Age: Do they Impact Purchases by Millennial Netizens?
Authors: Rini Kuswati, Soepatini Soepatini, Kussudyarsana Kussudyarsana, Safira Zakiyah
Doi: 10.37394/23209.2024.21.19
Download
| Download 
Published in WSEAS Transactions on Information Science and Applications, Volume 21, 2024
- Title: e-WOM: How do Fake Reviews in the Saudi Tourism Sector Impact Consumers’ Purchasing Intentions?
Authors: Abdul Wahab Alwahashi, Ahmed Medjedel
Doi: 10.37394/23207.2024.21.47
Download
| Download 
Published in WSEAS Transactions on Business and Economics, Volume 21, 2024
- Title: Factors Influencing Consumer Behaviour towards Online Purchase Intention on Popular Shopping Platforms in Malaysia
Authors: Wong Chee Hoo, Aw Yoke Cheng, Alex Hou Hong Ng, Syarifah Mastura Bt Syed Abu Bakar
Doi: 10.37394/23207.2024.21.45
Download
| Download 
Published in WSEAS Transactions on Business and Economics, Volume 21, 2024
- Title: Does the Physical Attractiveness of Instagram Influencers Affect Moroccan Consumer Behavior? A Dyadic Analysis: Influencer vs. Consumer
Authors: Imane Margom, Mohammed Ben Amar
Doi: 10.37394/23207.2023.20.190
Download
| Download 
Published in WSEAS Transactions on Business and Economics, Volume 20, 2023
- Title: Factors Influencing Purchase Intention of Korean Skincare Products: Malaysian Gen-Y Females
Authors: Noor Hasimah Binti Othman, Wong Chee Hoo, Aw Yoke Cheng
Doi: 10.37394/23207.2022.19.179
Download
| Download 
Published in WSEAS Transactions on Business and Economics, Volume 19, 2022
- Title: A Conceptual Framework to Study Effective Short-Video Platform Advertising on Chinese Generation Y Consumer Online Purchase Intention
Authors: Mengyan Sheng, Norazlyn Kamal Basha
Doi: 10.37394/232015.2022.18.101
Download
| Download 
Published in WSEAS Transactions on Environment and Development, Volume 18, 2022
- Title: Analysis of The Influence of the Negative Electronic Word of Mouth and Its Effect on Repurchase Intention Mediated by Company Mitigation Responses
Authors: Endwien Hersetyawati, M Arief, Asnan Furinto, Hardijanto Saroso
Doi: 10.37394/232015.2021.17.82
Download
| Download 
Published in WSEAS Transactions on Environment and Development, Volume 17, 2021
- Title: Restaurants Facebook Advertising and Consumers Purchase Intention
Authors: Muhammed S. Alnsour, Sawsan A. Alshaer, Abdelhalim Al-Zu'bi
Doi: 10.37394/23207.2021.18.105
Download
| Download 
Published in WSEAS Transactions on Business and Economics, Volume 18, 2021
- Title: Purchase Intention towards Organic Food among Undergraduate Students
Authors: Yaty Sulaiman, Wanna Prommanop Eh Kan, Maruf Bgadebo Salimon
Doi: 10.37394/232015.2020.16.76
Download
| Download 
Published in WSEAS Transactions on Environment and Development, Volume 16, 2020
- Title: Non-Muslim Consumers Attitude and Repurchase Behaviour Towards Halal Food: An Application of Buyer Behaviour Model
Authors: Dayang Haryani Diana Ag. Damit, Amran Harun, David Martin, Abdul Shukor B. Shamsudin, Abdul Wahid Mohd Kassim
Download
| Download 
Published in WSEAS Transactions on Business and Economics, Volume 15, 2018
- Title: Impact of Celebrity Advertising on Purchase Intention of University Students: The Moderating Role of Celebrity Advertising Risk
Authors: Lawrence Yaw Kusi, Henry Ameyaw Domfeh, Pansoo Kim
Download
| Download 
Published in WSEAS Transactions on Business and Economics, Volume 15, 2018