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Published Articles by Aw Yoke Cheng
- Title: Factors Influencing Consumer Behaviour towards Online Purchase Intention on Popular Shopping Platforms in Malaysia
Authors: Wong Chee Hoo, Aw Yoke Cheng, Alex Hou Hong Ng, Syarifah Mastura Bt Syed Abu Bakar
Doi: 10.37394/23207.2024.21.45
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024 - Title: Impact of Search Engine Optimization Dimensions on SME Companies using Online Promotion in Malaysia
Authors: Wong Chee Hoo, Chong Kim Loy, Aw Yoke Cheng, Donna Tunong Sigar, Zamzul Khairi Bin Zulkifli, Joannie Jomitol
Doi: 10.37394/23207.2023.20.92
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023 - Title: Mobile Banking Application (App) Adoption Behaviour Amongst Malaysian Consumers
Authors: Evon Chin Yu Wen, Wong Chee Hoo, Alex Lee, Aw Yoke Cheng
Doi: 10.37394/23207.2023.20.70
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023 - Title: Factors Influencing Purchase Intention of Korean Skincare Products: Malaysian Gen-Y Females
Authors: Noor Hasimah Binti Othman, Wong Chee Hoo, Aw Yoke Cheng
Doi: 10.37394/23207.2022.19.179
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Published in WSEAS Transactions on Business and Economics, Volume 19, 2022 - Title: A Risk Perception Analysis on the Use of Electronic Payment Systems by Young Adult
Authors: Noor Raihan Ab Hamid, Aw Yoke Cheng
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Published in WSEAS Transactions on Information Science and Applications, Volume 10, 2013