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Published Articles by Mohammed Ben Amar
- Title: Does the Physical Attractiveness of Instagram Influencers Affect Moroccan Consumer Behavior? A Dyadic Analysis: Influencer vs. Consumer
Authors: Imane Margom, Mohammed Ben Amar
Doi: 10.37394/23207.2023.20.190
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023