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Published Articles by Pansoo Kim
- Title: Impact of Celebrity Advertising on Purchase Intention of University Students: The Moderating Role of Celebrity Advertising Risk
Authors: Lawrence Yaw Kusi, Henry Ameyaw Domfeh, Pansoo Kim
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Published in WSEAS Transactions on Business and Economics, Volume 15, 2018 - Title: Effects of Job Satisfaction on Service Quality, Customer Satisfaction, and Customer Loyalty: The Case of a Local State-Owned Enterprise
Authors: Pansoo Kim, Jang-Hyup Han
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Published in WSEAS Transactions on Business and Economics, Volume 10, 2013 - Title: Internal Client Satisfaction Improvement Plan Using a Performance Model
Authors: Pansoo Kim, Jihye Lee
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Published in WSEAS Transactions on Business and Economics, Volume 9, 2012