WSEAS Transactions on Systems
Print ISSN: 1109-2777, E-ISSN: 2224-2678
Volume 24, 2025
Analysis of the Effect of E-Commerce Affiliate Marketing on Increasing Consumer Purchase Intention
Authors: , , ,
Abstract: To better understand how affiliate marketing techniques might affect customer behavior and influence buying decisions, this study examines the effect of e-commerce affiliate marketing on consumer purchase intention. Affiliate marketing is becoming an essential tool for online businesses to broaden their consumer base and draw in new clients as e-commerce keeps growing. This study looks at important variables that mediate the link between affiliate marketing activities and purchase intentions from consumers, including perceived value, trust, and brand familiarity. Utilizing a quantitative methodology, information was gathered via surveys and examined to ascertain the importance of affiliate marketing in influencing customer preferences and raising the probability of a purchase. Results indicate that well-thought-out affiliate marketing campaigns, with reliable affiliates and tailored content, greatly increase customer confidence and buying motivation.
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Keywords: Marketing, E-commerce Affiliate, Purchase Intention, online business, consumer behavior, marketing campaign
Pages: 326-334
DOI: 10.37394/23202.2025.24.28