Published Articles with Keyword: promotion
- Title: The Impact of Social Media on Online Shopping Behavior of Gen Z Consumers In Time of Covid-19 Pandemic; The Moderating Role of Celebrity Endorsements
Authors: Gusti Noorlitaria Achmad, Fitriansyah Fitriansyah, Dadang Lesmana, Rizky Yudaruddin
Doi: 10.37394/23207.2024.21.24
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024
- Title: The Use of Loyalty Card Promotion: Analyzing Customer Loyalty and Satisfaction of Card Holders
Authors: Mutiara Dian Azzahra, Agus Maolana Hidayat, Mahir Pradana
Doi: 10.37394/232018.2023.11.46
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Published in WSEAS Transactions on Computer Research, Volume 11, 2023
- Title: Impact of Search Engine Optimization Dimensions on SME Companies using Online Promotion in Malaysia
Authors: Wong Chee Hoo, Chong Kim Loy, Aw Yoke Cheng, Donna Tunong Sigar, Zamzul Khairi Bin Zulkifli, Joannie Jomitol
Doi: 10.37394/23207.2023.20.92
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023
- Title: Pharmacovigilance and Its Extent Contribution to Eliminating Marketing Deception: An Exploratory Study on the Opinions of a Sample of Visitors of Some Pharmacies Operating in the Mosul City
Authors: Mohammad Mahmood Al-Mulla Hasan, Mohammed Ahmed Mahmood, Mayada Ahmed Said
Doi: 10.37394/23207.2022.19.168
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Published in WSEAS Transactions on Business and Economics, Volume 19, 2022
- Title: Effect of Human Resource Management Functions on the Balanced Scorecard – Case Study Jordanian Public Joint-stock Companies
Authors: Biljana Stojan Ilic, Safwan Al Salaimeh, Slavica Andjelic
Doi: 10.37394/232015.2022.18.74
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Published in WSEAS Transactions on Environment and Development, Volume 18, 2022
- Title: Using an Integrated Consistent Fuzzy Preference Relations and Interval Type-2 Fuzzy Topsis Methodology for Personnel Selection and Promotion
Authors: Kemal Gökhan Nalbant
Doi: 10.37394/23205.2022.21.20
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Published in WSEAS Transactions on Computers, Volume 21, 2022
- Title: Factors that Influence Purchase on Cinema Online Tickets Using Tix-Id Application, through Buying Interest
Authors: John Ehj. Foeh, Adler Haymans Manurung, Florentina Kurniasari, Tipri Rose Kartika, Sandra Yunita
Doi: 10.37394/232015.2022.18.2
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Published in WSEAS Transactions on Environment and Development, Volume 18, 2022
- Title: Factors Influencing Food Consumption among University Students
Authors: Yaty Sulaiman, Zhariani Sehu Mohamad, Mohd Yusri Shahril Ismail
Doi: 10.37394/23207.2021.18.51
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Published in WSEAS Transactions on Business and Economics, Volume 18, 2021
- Title: The Effect of Social Media Marketing Compared to Traditional Marketing on Sales: a Study of Enterprises in Kosovo
Authors: Gonxhe Beqiri, Kreshnik Bello
Doi: 10.37394/23207.2021.18.41
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Published in WSEAS Transactions on Business and Economics, Volume 18, 2021
- Title: The Effect of Product and Promotion on Consumption Patterns with Mediation Effect of Healthy Lifestyle
Authors: Farouk Djermani, Yaty Sulaiman, Mohd Yusri Shahril Ismail
Doi: 10.37394/232015.2021.17.50
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Published in WSEAS Transactions on Environment and Development, Volume 17, 2021
- Title: Partial least squares structural equation modeling in online shopping: The moderator effect between impulsive buying tendency and behavior
Authors: Chang Che-Chang, Hung Ying-Yun, Wang Yi-Chou
Doi: 10.37394/23207.2020.17.53
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Published in WSEAS Transactions on Business and Economics, Volume 17, 2020
- Title: Advertising Effectiveness during the Great Recession: the Case Study for Three FMCG Italian Food Categories
Authors: Marzia Freo, Giorgio Tassinari, Andrée Giuseppina Tono
Doi: 10.37394/23207.2020.17.36
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Published in WSEAS Transactions on Business and Economics, Volume 17, 2020
- Title: Quality Management Procedure Applied in Transport Projects Dissemination
Authors: Augustin Mitu, Catalin Popescu, Daniela Uta
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Published in WSEAS Transactions on Business and Economics, Volume 9, 2012