Factors that Influence Purchase on Cinema Online Tickets Using Tix-Id Application, through Buying Interest
Author(s): John Ehj. Foeh, Adler Haymans Manurung, Florentina Kurniasari, Tipri Rose Kartika, Sandra Yunita
Abstract: The purpose of this study was to determine the factors that affect directly and indirectly such as promotion, convenience, and security on the decision to purchase online cinema tickets with the TIX ID application through consumer buying interest. The data collection technique uses a questionnaire that is distributed online via the google application form. Data analysis methods include validity, reliability, classical assumptions, and SEM tests. The number of samples in this study were 200 respondents who had met the minimum requirements for using SEM (structural equation models). Data processing using SPSS and AMOS. The results showed that promotion and convenience factors had a significant effect on purchase intention, while security did not have a significant effect on purchase intention. The results of statistical tests show that there is no influence of the promotion, convenience, and security variables on purchasing decisions. Furthermore, the results show that promotion and convenience factors indirectly influence purchasing decisions through purchase intention.
Keywords: Convenience, Security, Purchase Decision, Buying Interest, Promotion.
DOI: 10.37394/232015.2022.18.2WSEAS Transactions on Environment and Development, ISSN / E-ISSN: 1790-5079 / 2224-3496, Volume 18, 2022, Art. #2