Published Articles with Keyword: brand
- Title: Integrating Augmented Reality (AR) in Online Jewelry Retail: Effects on Purchase Decision-Making and Consumer Confidence in High-Value E-Commerce
Authors: Iryna Zhuzha
Doi: 10.37394/23207.2026.23.102
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Published in WSEAS Transactions on Business and Economics, Volume 23, 2026
- Title: The Influence of Brand Image on the Acceptance of Autonomous Vehicles: The Role of Perceived Data Privacy, Hedonic Motivation, and Price Value
Authors: Martina Dwi Kusumaningtiyas, Handry Efendi, Asnan Furinto, Dewi Tamara
Doi: 10.37394/232024.2026.6.6
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Published in Earth Sciences and Human Constructions, Volume 6, 2026
- Title: Strategic Branding and Sustainable Packaging as Financial Assets: Evidence from Community-Based Biomass Briquettes
Authors: Peeraya Somsak, Teerasak Somsak, Ronnachai Kamonthipwong, Taechit Sansi
Doi: 10.37394/23207.2026.23.89
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Published in WSEAS Transactions on Business and Economics, Volume 23, 2026
- Title: Uncovering the Secrets of Brand Image and Sharia Property Purchasing Decisions in Indonesia
Authors: Mila Diana Sari, Widji Astuti, Bambang Supriyadi
Doi: 10.37394/23202.2026.25.36
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Published in WSEAS Transactions on Systems, Volume 25, 2026
- Title: The Marketing of Declining Luxuries in Favor of Rising Demand for Necessities: A Contribution to Theory
Authors: Ruzhdi Matoshi, Drita Krasniqi
Doi: 10.37394/23207.2026.23.49
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Published in WSEAS Transactions on Business and Economics, Volume 23, 2026
- Title: Douyin Communication Strategies of Malaysian Tourism Destination Brand Image In the Context of Digital Transformation
Authors: Yuting Shi, Rosmiza Binti Haji Bidin, Roslina Binti Mamat
Doi: 10.37394/23207.2026.23.39
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Published in WSEAS Transactions on Business and Economics, Volume 23, 2026
- Title: #Canceled: Predictors of Consumers’ Intention to Cancel in the Philippines
Authors: Safa D. Manala-O, Charlyn M. Capulong, Jessa Mae B. Limosnero, Felipe V. Lula Jr., Jupert Jasser G. Abellana
Doi: 10.37394/23207.2026.23.24
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Published in WSEAS Transactions on Business and Economics, Volume 23, 2026
- Title: Leveraging City Brand Equity: A PLS-SEM Approach
Authors: Irisi Kasapi, Ines Nurja, Eriona Shtëmbari, Andromahi Kufo
Doi: 10.37394/232015.2026.22.2
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Published in WSEAS Transactions on Environment and Development, Volume 22, 2026
- Title: Exploring the Relationship between AI Innovations in Digital Marketing and Brand Loyalty: The Mediating Effect of Customer Experience
Authors: Ahmad A. I. Shajrawi
Doi: 10.37394/23207.2025.22.220
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Published in WSEAS Transactions on Business and Economics, Volume 22, 2025
- Title: Brand Innovation Dynamics (BID): Understanding Brand Innovation, Brand Equity, Internationalization and Firm Size in Greek Food and Beverage Exporting Companies
Authors: Yannis S. Kyanides, Konstantinos E. Krikonis, Yannis A. Hajidimitriou
Doi: 10.37394/23207.2025.22.176
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Published in WSEAS Transactions on Business and Economics, Volume 22, 2025
- Title: The Impact of Digital Marketing on Brands and their Offers to Consumers in Confectionery Industry
Authors: Fatos Ukaj, Vehbi Ramaj, Shaqir Elezaj, Rajan Arapi, Ramiz Livoreka
Doi: 10.37394/23207.2025.22.146
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Published in WSEAS Transactions on Business and Economics, Volume 22, 2025
- Title: Corporate Social Responsibility Communications on Social Media and Consumers’ In-Role and Extra-Role Behavior:
An Empirical Study in China
Authors: Peng Ji, Sid Suntrayuth
Doi: 10.37394/23207.2025.22.141
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Published in WSEAS Transactions on Business and Economics, Volume 22, 2025
- Title: Brand Development Strategy of Agrarian Products
Authors: Nataliia Parkhomenko, Lucia Vilcekova, Оleksandr Mishyn, Svitlana Mishyna, Peter Starchon
Doi: 10.37394/23207.2025.22.112
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Published in WSEAS Transactions on Business and Economics, Volume 22, 2025
- Title: Effect of Recession on Consumer Buying Decisions in Jordan
Authors: Hisham Ali Shatnawi, Zead M. Alhawamdeh, Mohammed Abd-Alkarim Almomani, Hebah Zaki Makhamreh, Ahmad Wasfi Mohammad Albdour
Doi: 10.37394/23207.2025.22.106
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Published in WSEAS Transactions on Business and Economics, Volume 22, 2025
- Title: Green Marketing, Green perceived value, Corporate Social Responsibility, and Purchase Decisions: The moderation role of Green Satisfication and Brand Image
Authors: Ayun Maduwinarti
Doi: 10.37394/232032.2025.3.22
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Published in Financial Engineering, Volume 3, 2025
- Title: The Influence of Virtual Brand Community Characteristics on Customer Value co-creation Intention
Authors: Geng Lan, Siwarit Pongsakornrungsilp, Pimlapas Pongsakornrungsilp, Minjun Qin
Doi: 10.37394/23207.2025.22.97
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Published in WSEAS Transactions on Business and Economics, Volume 22, 2025
- Title: Creating a Romantic and Loyal Brand Environment using Social Media: Predictive Analysis on four Phases of Customer Loyalty
Authors: Muhammad Adnan Bashir, Ummi Naiemah Binti Saraih, Raghava Gundala, Junaid Ansari, Muhammad Azeem Qureshi, Muhammad Yasir
Doi: 10.37394/23207.2025.22.82
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Published in WSEAS Transactions on Business and Economics, Volume 22, 2025
- Title: A Study on Customer Perception Towards Impact of Technologies on Enhancement of Design, Branding and Advertising in Sustainable Jeweleries
Authors: Parikshit Arya K. L., Dr. Ganesha K. S.
Doi: 10.37394/232022.2024.4.22
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Published in Design, Construction, Maintenance, Volume 4, 2024
- Title: Brand Avoidance in Local Businesses: The Interplay between Symbolic Incongruence and Negative Emotions
Authors: Gema Muhammad Ramadhan, Elfindah Princes
Doi: 10.37394/23207.2024.21.199
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024
- Title: Brand Loyalty through Consumer Protection of Selected E-Commerce Firms
Authors: Ajike Emmanuel O., Omodudu Timothy. O., Ayo Mofoluwake F., Adeoye Solomon O., Nwankwere Idowu A., Nwaulune Jude C., Owolabi Titilayo J., Adesuyi Oluwabukola O.
Doi: 10.37394/23207.2024.21.178
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024
- Title: The Impact of Social Marketing on Enhancing Customer’s Loyalty for Jordanian Insurance Companies
Authors: Ahmad Wasfi Mohammad Albdour, Manal Ali Almarashdah, Mohammed Almomani, Hebah Makhamreh, Ro’aa Adnan Mustafa, Hisham Ali Shatnawi
Doi: 10.37394/23207.2024.21.133
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024
- Title: Digital Influence: Examining Social Media Marketing Dynamics and How They Affect Consumer Brand Loyalty
Authors: Muhammad Adnan Bashir, Ummi Naiemah Binti Saraih, Raghava Gundala, Junaid Ansari, Muhammad Azeem Qureshi, Shiraz Ahmed
Doi: 10.37394/23207.2024.21.128
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024
- Title: On the Social Media Platform, Virtual Internet Celebrities and Real Idol Brand Spokesmen Perceive Human Nature, Physical Charm, and Study Consumer Reaction Based on Self-Consistency: The Media Effect of Trust
Authors: Li Li, Shanshan Liu, Jong-Yoon Lee
Doi: 10.37394/23207.2024.21.64
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024
- Title: Assessing Brand Equity of Affiliated Universities in Vietnam National University, Hanoi
Authors: Nguyen Ngoc Trang, Nguyen Anh Tuan, Le Nam Long
Doi: 10.37394/23207.2024.21.54
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024
- Title: e-WOM: How do Fake Reviews in the Saudi Tourism Sector Impact Consumers’ Purchasing Intentions?
Authors: Abdul Wahab Alwahashi, Ahmed Medjedel
Doi: 10.37394/23207.2024.21.47
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024
- Title: Digitalization Strategies for Marketing Communications to Build Relationship Marketing: Modern Solutions in Brand Management
Authors: Valentyna Morokhova, Zhyldyz Batyrbekova, Olena Bondarenko, Tetiana Ustik, Mariia Saiensus, Vitalii Travin
Doi: 10.37394/232015.2023.19.112
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Published in WSEAS Transactions on Environment and Development, Volume 19, 2023
- Title: Cultural Influence on Brand Personality Preferences: Individualists Prefer Sophisticated and Competent Brands while Collectivists Prefer Sincere Brands
Authors: Mirdaim Axhami, Loreta Axhami
Doi: 10.37394/23207.2023.20.212
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023
- Title: The Impact of Digitalization on Marketing Communications: New Challenges for Branding and Advertising Business
Authors: Tetiana Ustik, Viktoriia Karmazinova, Svitlana Shurpa, Olena Zhuk, Olha Boiko, Larysa Radkevych
Doi: 10.37394/23209.2023.20.37
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Published in WSEAS Transactions on Information Science and Applications, Volume 20, 2023
- Title: The Influence of Brand Ambassador and Advertising Appeal on A Skincare Product Purchase Decision
Authors: Nadya Tri Handayani, Mahir Pradana
Doi: 10.37394/232018.2023.11.32
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Published in WSEAS Transactions on Computer Research, Volume 11, 2023
- Title: How do Social Media Environments and Self-Brand Connection Give an Impact on Brand Advocacy?
Authors: Aryo Bismo, Harjanto Prabowo, Pantri Heriyati, Sri Bramantoro Abdinagoro
Doi: 10.37394/23207.2023.20.148
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023
- Title: Promoting English Education Through Word-of-mouth: Case of Wall Street Bandung, Indonesia
Authors: Denissa Aulia Putri, Marheni Eka Saputri, Mahir Pradana
Doi: 10.37394/232032.2023.1.17
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Published in Financial Engineering, Volume 1, 2023
- Title: Is this Truly Healthy? Consumer's Trust in a Healthy Product Extension in Traditionally Unhealthy Products
Authors: Anton Agus Setyawan, Huda Maulana, Putri Dewi Wulan Kusumawati, Sri Murwanti, Edy Purwo Saputro
Doi: 10.37394/23207.2023.20.69
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023
- Title: The Influence of Social Media, Brand Trust, Brand Affect and Value Consciousness on Brand Loyalty: Online Transportation Cases in Indonesia
Authors: Singgih Santoso
Doi: 10.37394/23207.2023.20.52
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023
- Title: How Randomness is Controlled in Dynamic Identity to Maintain Recognisability: A Case Study of Flip Burger, an Indonesian SME
Authors: Riky Azharyandi Siswanto, Jasni Bin Dolah
Doi: 10.37394/23207.2023.20.34
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023
- Title: Fashion Brand Involvement and Hedonic Consumption Antecedents in a Fast Expanding Market
Authors: Matthew Etinosa Egharevba, Stephen Ikechukwu Ukenna, Igban Emmanuel, Isabella Ebelike Tamara-Ebiola, Ugbenu Oke, Kasa Adamu Gayus
Doi: 10.37394/23207.2023.20.16
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023
- Title: A Study on Level of Satisfaction Towards Home Appliance Products in Kulithalai Taluk, Karur District
Authors: S. Vivek, B. Sekar
Doi: 10.37394/232025.2022.4.3
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Published in Engineering World, Volume 4, 2022
- Title: Antecedents and Consequences of Patient Satisfaction in the Context of Private Hospitalization Services
Authors: Ahmad Azmi M. Ariffin, Norzalita A. Aziz, Norhayati M. Zain, Bama V. V. Menon
Doi: 10.37394/23207.2022.19.24
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Published in WSEAS Transactions on Business and Economics, Volume 19, 2022
- Title: Purchase Decision of Proton Car in Pulau Pinang
Authors: Yaty Sulaiman, Tang Wei Chau
Doi: 10.37394/23207.2021.18.110
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Published in WSEAS Transactions on Business and Economics, Volume 18, 2021
- Title: Tourism as an Aspect of City Branding in Functional Urban Areas
Authors: Ewa Glińska, Anna Matwiejczyk, Yauheniya Barkun
Doi: 10.37394/23207.2021.18.31
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Published in WSEAS Transactions on Business and Economics, Volume 18, 2021
- Title: Research on the Factors of Developing Green Hotels in Resort Hotels
Authors: Chien-Chung Yu, Chun-Chu Liu
Doi: 10.37394/23207.2020.17.56
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Published in WSEAS Transactions on Business and Economics, Volume 17, 2020
- Title: The Influence of Private Label on Customer Loyalty, the Mediating Role of Customer Satisfaction
Authors: Jamal M. M. Joudeh, Tareq N. Hashem, Nawras M. Nusairat
Doi: 10.37394/23207.2020.17.48
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Published in WSEAS Transactions on Business and Economics, Volume 17, 2020
- Title: Corporate Reputation in the Online Universe based on Social Media Content Analysis
Authors: Vasileios Basdras, Klimis Ntalianis
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Published in WSEAS Transactions on Communications, Volume 18, 2019
- Title: Impacts of Green Marketing on the Green Brand Image and Equity in Banking Sector
Authors: Nga T. H. Nguyen, Diep T. N. Nguyen
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Published in WSEAS Transactions on Business and Economics, Volume 15, 2018
- Title: Destination Personality Analysis on Brand Attractiveness, Brand Awareness, and its Impact on Brand Loyalty: A Survey Research in Indonesia
Authors: Ratih Hurriyati, Rahyuniati Setiawan
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Published in WSEAS Transactions on Business and Economics, Volume 13, 2016