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Published Articles by Muhammad Adnan Bashir
- Title: Digital Influence: Examining Social Media Marketing Dynamics and How They Affect Consumer Brand Loyalty
Authors: Muhammad Adnan Bashir, Ummi Naiemah Binti Saraih, Raghava Gundala, Junaid Ansari, Muhammad Azeem Qureshi, Shiraz Ahmed
Doi: 10.37394/23207.2024.21.128
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024