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Published Articles by Zhyldyz Batyrbekova
- Title: Digitalization Strategies for Marketing Communications to Build Relationship Marketing: Modern Solutions in Brand Management
Authors: Valentyna Morokhova, Zhyldyz Batyrbekova, Olena Bondarenko, Tetiana Ustik, Mariia Saiensus, Vitalii Travin
Doi: 10.37394/232015.2023.19.112
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Published in WSEAS Transactions on Environment and Development, Volume 19, 2023