Published Articles with Keyword: purchase intention
- Title: Parasocial Interactions of Indonesian Beauty Vloggers in the Digital Age: Do they Impact Purchases by Millennial Netizens?
Authors: Rini Kuswati, Soepatini Soepatini, Kussudyarsana Kussudyarsana, Safira Zakiyah
Doi: 10.37394/23209.2024.21.19
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Published in WSEAS Transactions on Information Science and Applications, Volume 21, 2024
- Title: e-WOM: How do Fake Reviews in the Saudi Tourism Sector Impact Consumers’ Purchasing Intentions?
Authors: Abdul Wahab Alwahashi, Ahmed Medjedel
Doi: 10.37394/23207.2024.21.47
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024
- Title: Factors Influencing Consumer Behaviour towards Online Purchase Intention on Popular Shopping Platforms in Malaysia
Authors: Wong Chee Hoo, Aw Yoke Cheng, Alex Hou Hong Ng, Syarifah Mastura Bt Syed Abu Bakar
Doi: 10.37394/23207.2024.21.45
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024
- Title: Does the Physical Attractiveness of Instagram Influencers Affect Moroccan Consumer Behavior? A Dyadic Analysis: Influencer vs. Consumer
Authors: Imane Margom, Mohammed Ben Amar
Doi: 10.37394/23207.2023.20.190
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023
- Title: Factors Influencing Purchase Intention of Korean Skincare Products: Malaysian Gen-Y Females
Authors: Noor Hasimah Binti Othman, Wong Chee Hoo, Aw Yoke Cheng
Doi: 10.37394/23207.2022.19.179
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Published in WSEAS Transactions on Business and Economics, Volume 19, 2022
- Title: A Conceptual Framework to Study Effective Short-Video Platform Advertising on Chinese Generation Y Consumer Online Purchase Intention
Authors: Mengyan Sheng, Norazlyn Kamal Basha
Doi: 10.37394/232015.2022.18.101
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Published in WSEAS Transactions on Environment and Development, Volume 18, 2022
- Title: Analysis of The Influence of the Negative Electronic Word of Mouth and Its Effect on Repurchase Intention Mediated by Company Mitigation Responses
Authors: Endwien Hersetyawati, M Arief, Asnan Furinto, Hardijanto Saroso
Doi: 10.37394/232015.2021.17.82
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Published in WSEAS Transactions on Environment and Development, Volume 17, 2021
- Title: Restaurants Facebook Advertising and Consumers Purchase Intention
Authors: Muhammed S. Alnsour, Sawsan A. Alshaer, Abdelhalim Al-Zu'bi
Doi: 10.37394/23207.2021.18.105
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Published in WSEAS Transactions on Business and Economics, Volume 18, 2021
- Title: Purchase Intention towards Organic Food among Undergraduate Students
Authors: Yaty Sulaiman, Wanna Prommanop Eh Kan, Maruf Bgadebo Salimon
Doi: 10.37394/232015.2020.16.76
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Published in WSEAS Transactions on Environment and Development, Volume 16, 2020
- Title: Non-Muslim Consumers Attitude and Repurchase Behaviour Towards Halal Food: An Application of Buyer Behaviour Model
Authors: Dayang Haryani Diana Ag. Damit, Amran Harun, David Martin, Abdul Shukor B. Shamsudin, Abdul Wahid Mohd Kassim
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Published in WSEAS Transactions on Business and Economics, Volume 15, 2018
- Title: Impact of Celebrity Advertising on Purchase Intention of University Students: The Moderating Role of Celebrity Advertising Risk
Authors: Lawrence Yaw Kusi, Henry Ameyaw Domfeh, Pansoo Kim
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Published in WSEAS Transactions on Business and Economics, Volume 15, 2018