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Published Articles with Keyword: influencer
- Title: Evaluating the Impact of the Influencer Marketing Industry on E-Commerce Using Fuzzy Cognitive Maps
Authors: Feyza Çokak, Mehtap Dursun
Doi: 10.37394/232032.2025.3.8
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Published in Financial Engineering, Volume 3, 2025 - Title: Does the Physical Attractiveness of Instagram Influencers Affect Moroccan Consumer Behavior? A Dyadic Analysis: Influencer vs. Consumer
Authors: Imane Margom, Mohammed Ben Amar
Doi: 10.37394/23207.2023.20.190
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023 - Title: How do Social Media Environments and Self-Brand Connection Give an Impact on Brand Advocacy?
Authors: Aryo Bismo, Harjanto Prabowo, Pantri Heriyati, Sri Bramantoro Abdinagoro
Doi: 10.37394/23207.2023.20.148
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023 - Title: Strategy Development for use of Influencers in Communication of Small and Medium-Sized Enterprises (SMEs) with Consumers
Authors: Iveta Linina, Velga Vevere, Rosita Zvirgzdina
Doi: 10.37394/23207.2023.20.141
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023 - Title: Fashion Sector and Instagram Influencers. The case of Albania
Authors: Kreshnik Bello, Hysen Muceku, Margarita Ndoka
Doi: 10.37394/232015.2021.17.101
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Published in WSEAS Transactions on Environment and Development, Volume 17, 2021