Published Articles with Keyword: digital marketing
- Title: Leveraging Information Quality for Marketing Performance in Balinese Ikat Woven
Authors: Ida Ayu Oka Martini, Desak Made Febri Purnama Sari, Nilna Muna, Made Ermawan Yoga Antara
Doi: 10.37394/23207.2026.23.88
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Published in WSEAS Transactions on Business and Economics, Volume 23, 2026
- Title: Unpacking External Environmental Factors for Digital Marketing Adoption in Restaurants: A Knowledge Management Edge
Authors: Swetha Rajagopal, Vidhya Vinayachandran
Doi: 10.37394/23207.2026.23.64
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Published in WSEAS Transactions on Business and Economics, Volume 23, 2026
- Title: Utilization of Augmented Reality as a Virtual Marketing Innovation for Local MSMEs: Implications for Digital Tourism Attraction in North Sumatra, Indonesia
Authors: Indawati Lestari, Nurul Khairina, Finta Aramita
Doi: 10.37394/23207.2026.23.36
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Published in WSEAS Transactions on Business and Economics, Volume 23, 2026
- Title: AI and Immersive Technologies in E-commerce: A Literature Review
Authors: Sokol Shurdhi, Luan Bekteshi, Genta Rexha
Doi: 10.37394/23202.2026.25.20
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Published in WSEAS Transactions on Systems, Volume 25, 2026
- Title: The Impact of Digital Marketing on Brands and their Offers to Consumers in Confectionery Industry
Authors: Fatos Ukaj, Vehbi Ramaj, Shaqir Elezaj, Rajan Arapi, Ramiz Livoreka
Doi: 10.37394/23207.2025.22.146
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Published in WSEAS Transactions on Business and Economics, Volume 22, 2025
- Title: e-WOM: How do Fake Reviews in the Saudi Tourism Sector Impact Consumers’ Purchasing Intentions?
Authors: Abdul Wahab Alwahashi, Ahmed Medjedel
Doi: 10.37394/23207.2024.21.47
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024
- Title: Digitalization Strategies for Marketing Communications to Build Relationship Marketing: Modern Solutions in Brand Management
Authors: Valentyna Morokhova, Zhyldyz Batyrbekova, Olena Bondarenko, Tetiana Ustik, Mariia Saiensus, Vitalii Travin
Doi: 10.37394/232015.2023.19.112
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Published in WSEAS Transactions on Environment and Development, Volume 19, 2023
- Title: The Impact of Digitalization on Marketing Communications: New Challenges for Branding and Advertising Business
Authors: Tetiana Ustik, Viktoriia Karmazinova, Svitlana Shurpa, Olena Zhuk, Olha Boiko, Larysa Radkevych
Doi: 10.37394/23209.2023.20.37
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Published in WSEAS Transactions on Information Science and Applications, Volume 20, 2023
- Title: How Randomness is Controlled in Dynamic Identity to Maintain Recognisability: A Case Study of Flip Burger, an Indonesian SME
Authors: Riky Azharyandi Siswanto, Jasni Bin Dolah
Doi: 10.37394/23207.2023.20.34
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023
- Title: The Role of Digital Marketing in Engaging SMEs and Education Institution in Emerging Economy
Authors: Noerlina, Tirta Nugraha Mursitama
Doi: 10.37394/23207.2022.19.58
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Published in WSEAS Transactions on Business and Economics, Volume 19, 2022
- Title: Web Content Management Systems used by Search Engine Optimization Experts for Top Rankings in Search Engine Result Pages
Authors: Christos Ziakis, Maro Vlachopoulou
Doi: 10.37394/23205.2021.20.22
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Published in WSEAS Transactions on Computers, Volume 20, 2021
- Title: Digital Marketing in the System of Promotion of Organic Products
Authors: Iryna Novytska, Iryna Chychkalo-Kondratska, Maryna Chyzhevska, Hanna Sydorenko-Melnyk, Liubov Tуtarenko
Doi: 10.37394/23207.2021.18.53
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Published in WSEAS Transactions on Business and Economics, Volume 18, 2021
- Title: The Effect of Social Media Marketing Compared to Traditional Marketing on Sales: a Study of Enterprises in Kosovo
Authors: Gonxhe Beqiri, Kreshnik Bello
Doi: 10.37394/23207.2021.18.41
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Published in WSEAS Transactions on Business and Economics, Volume 18, 2021
- Title: Transformation of the Paradigm of the Economic Entities Development in Digital Economy
Authors: Serhiy Shkarlet, Maksym Dubyna, Khrystyna Shtyrkhun, Liudmyla Verbivska
Doi: 10.37394/232015.2020.16.41
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Published in WSEAS Transactions on Environment and Development, Volume 16, 2020
- Title: Digital Marketing during COVID 19: Consumer’s Perspective
Authors: Khaled (M. K) Ismail Alshaketheep, Ali A. Salah, Khalid Mohummed Alomari, Amgad S. D. Khaled, Ahmad Abdullah Abu Jray
Doi: 10.37394/23207.2020.17.81
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Published in WSEAS Transactions on Business and Economics, Volume 17, 2020