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Published Articles with Keyword: brand loyalty
- Title: Brand Loyalty through Consumer Protection of Selected E-Commerce Firms
Authors: Ajike Emmanuel O., Omodudu Timothy. O., Ayo Mofoluwake F., Adeoye Solomon O., Nwankwere Idowu A., Nwaulune Jude C., Owolabi Titilayo J., Adesuyi Oluwabukola O.
Doi: 10.37394/23207.2024.21.178
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024 - Title: Emotional Marketing, Customer Retention, and Brand Loyalty in Vietnam’s Retail Sector: Unveiling the Moderating Impact of Digital Innovativeness
Authors: Hoang Vu Hiep, Ngo Quoc Dung, Le Huynh Mai, Nguyen Thao Linh
Doi: 10.37394/232029.2024.3.19
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Published in International Journal of Applied Sciences & Development, Volume 3, 2024 - Title: The Impact of Social Marketing on Enhancing Customer’s Loyalty for Jordanian Insurance Companies
Authors: Ahmad Wasfi Mohammad Albdour, Manal Ali Almarashdah, Mohammed Almomani, Hebah Makhamreh, Ro’aa Adnan Mustafa, Hisham Ali Shatnawi
Doi: 10.37394/23207.2024.21.133
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024 - Title: Is this Truly Healthy? Consumer's Trust in a Healthy Product Extension in Traditionally Unhealthy Products
Authors: Anton Agus Setyawan, Huda Maulana, Putri Dewi Wulan Kusumawati, Sri Murwanti, Edy Purwo Saputro
Doi: 10.37394/23207.2023.20.69
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023 - Title: The Influence of Social Media, Brand Trust, Brand Affect and Value Consciousness on Brand Loyalty: Online Transportation Cases in Indonesia
Authors: Singgih Santoso
Doi: 10.37394/23207.2023.20.52
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023 - Title: Destination Personality Analysis on Brand Attractiveness, Brand Awareness, and its Impact on Brand Loyalty: A Survey Research in Indonesia
Authors: Ratih Hurriyati, Rahyuniati Setiawan
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Published in WSEAS Transactions on Business and Economics, Volume 13, 2016