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Published Articles with Keyword: Brand Trust
- Title: Digital Influence: Examining Social Media Marketing Dynamics and How They Affect Consumer Brand Loyalty
Authors: Muhammad Adnan Bashir, Ummi Naiemah Binti Saraih, Raghava Gundala, Junaid Ansari, Muhammad Azeem Qureshi, Shiraz Ahmed
Doi: 10.37394/23207.2024.21.128
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024 - Title: Is this Truly Healthy? Consumer's Trust in a Healthy Product Extension in Traditionally Unhealthy Products
Authors: Anton Agus Setyawan, Huda Maulana, Putri Dewi Wulan Kusumawati, Sri Murwanti, Edy Purwo Saputro
Doi: 10.37394/23207.2023.20.69
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023 - Title: The Influence of Social Media, Brand Trust, Brand Affect and Value Consciousness on Brand Loyalty: Online Transportation Cases in Indonesia
Authors: Singgih Santoso
Doi: 10.37394/23207.2023.20.52
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023