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Published Articles by Sasithorn Phonkaew
- Title: Perceived Risk and Marketing Mix Influencing Generation Y Fashion Clothes Purchasing Decisions via Online Social Media
Authors: Tanompong Panich, Arunee Lertkornkitja, Nuttharin Pariwongkhuntorn, Sasithorn Phonkaew
Doi: 10.37394/23207.2024.21.19
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024