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Published Articles with Keyword: product extension
- Title: Is this Truly Healthy? Consumer's Trust in a Healthy Product Extension in Traditionally Unhealthy Products
Authors: Anton Agus Setyawan, Huda Maulana, Putri Dewi Wulan Kusumawati, Sri Murwanti, Edy Purwo Saputro
Doi: 10.37394/23207.2023.20.69
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023