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Published Articles with Keyword: branding
- Title: Cultural Influence on Brand Personality Preferences: Individualists Prefer Sophisticated and Competent Brands while Collectivists Prefer Sincere Brands
Authors: Mirdaim Axhami, Loreta Axhami
Doi: 10.37394/23207.2023.20.212
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023 - Title: The Impact of Digitalization on Marketing Communications: New Challenges for Branding and Advertising Business
Authors: Tetiana Ustik, Viktoriia Karmazinova, Svitlana Shurpa, Olena Zhuk, Olha Boiko, Larysa Radkevych
Doi: 10.37394/23209.2023.20.37
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Published in WSEAS Transactions on Information Science and Applications, Volume 20, 2023 - Title: How Randomness is Controlled in Dynamic Identity to Maintain Recognisability: A Case Study of Flip Burger, an Indonesian SME
Authors: Riky Azharyandi Siswanto, Jasni Bin Dolah
Doi: 10.37394/23207.2023.20.34
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023 - Title: Tourism as an Aspect of City Branding in Functional Urban Areas
Authors: Ewa Glińska, Anna Matwiejczyk, Yauheniya Barkun
Doi: 10.37394/23207.2021.18.31
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Published in WSEAS Transactions on Business and Economics, Volume 18, 2021