Author(s): Hareesh N. Ramanathan, Pearly Saira Chacko, Berislav Andrlic
Abstract: Globalization has strengthened the flow of information and technology across borders. Sophisticated technological advancements have enabled rapidity in innovation and instantaneous communications, thereby reaching a wider audience. The purpose of this study is to understand the relative position of the three major developing countries – namely Croatia, India, and Sri Lanka concerning their phases of adoption of innovation. The study followed a descriptive research design. Data was collected via Web forms using a questionnaire and was administered among the youth in the three countries. The respondents of the study were chosen via the Snowball sampling technique. A spatial map to visualize the proximal relationship between the three countries and the stages of adoption of innovation was created using Correspondence analysis. In comparison, the study found Indian students to be among the ‘innovator’ and ‘early adopter’ categories. Whereas Croatia was placed close to 'late majority and Sri Lanka was placed midway between ‘early adopter’ and 'early majority.