Abstract: With the advent of the era of big data, business intelligence data visualization tools play a vital role in enterprise management and decision-making. These tools help users quickly understand complex data through intuitive and understandable visual representations to make more scientific and accurate decisions. However, user experience, as a key element of product differentiation, cannot be ignored in business intelligence data visualization tools. This paper aims to explore the user experience design of business intelligence data visualization tools and elaborate the optimization design practice and program availability test through definition and feature analysis, user characteristics and characteristic research, product experience characteristic analysis, and experience optimization objectives, to provide theoretical support and practical guidance for related product design and development.

Keywords: business intelligence, data visualization, user experience design, user characteristics, experience optimization, program availability test

Pages: 480-487