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Published Articles with Keyword: advertising
- Title: The Impact of Soft-Sell Appeal in TikTok on the Attitude towards the Ads
Authors: Flavegi Monesa, Evi Rinawati Simanjuntak
Doi: 10.37394/23207.2024.21.154
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024 - Title: The Impact of Digitalization on Marketing Communications: New Challenges for Branding and Advertising Business
Authors: Tetiana Ustik, Viktoriia Karmazinova, Svitlana Shurpa, Olena Zhuk, Olha Boiko, Larysa Radkevych
Doi: 10.37394/23209.2023.20.37
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Published in WSEAS Transactions on Information Science and Applications, Volume 20, 2023 - Title: The Influence of Brand Ambassador and Advertising Appeal on A Skincare Product Purchase Decision
Authors: Nadya Tri Handayani, Mahir Pradana
Doi: 10.37394/232018.2023.11.32
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Published in WSEAS Transactions on Computer Research, Volume 11, 2023 - Title: Exploring Factors that Influence Organizational Citizenship Behavior in the Advertising Industry
Authors: Mochamad Soelton, Paijan Paijan, R. Joko Sugiharjo, Abdul Rahmat, Parwoto Parwoto, Supriyatno Supriyatno, Widia Rahmawati, Tantri Yanuar Rahmat Syah
Doi: 10.37394/23207.2023.20.48
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023 - Title: The Impact of Socially Responsible Marketing on TV Viewership and Household Conflicts: A Theoretical Descriptive Study
Authors: Ahmed M. Asfahani
Doi: 10.37394/23207.2022.19.35
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Published in WSEAS Transactions on Business and Economics, Volume 19, 2022 - Title: The Impact of 'Shockvertising' on Consumer Behavior: Investigating Its Influence on the "Why Buy" Aspect
Authors: Tareq Nael Hashem, Mohammed S. Alnsour, Nafez Nimer Ali, Firas Nael Hashem, Abdulrahman Nael Hashem, Omar Saleh Moh"D Abu Hamideh
Doi: 10.37394/23207.2021.18.123
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Published in WSEAS Transactions on Business and Economics, Volume 18, 2021 - Title: The Effect of Social Media Marketing Compared to Traditional Marketing on Sales: a Study of Enterprises in Kosovo
Authors: Gonxhe Beqiri, Kreshnik Bello
Doi: 10.37394/23207.2021.18.41
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Published in WSEAS Transactions on Business and Economics, Volume 18, 2021 - Title: Advertising Effectiveness during the Great Recession: the Case Study for Three FMCG Italian Food Categories
Authors: Marzia Freo, Giorgio Tassinari, Andrée Giuseppina Tono
Doi: 10.37394/23207.2020.17.36
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Published in WSEAS Transactions on Business and Economics, Volume 17, 2020 - Title: Impact of Celebrity Advertising on Purchase Intention of University Students: The Moderating Role of Celebrity Advertising Risk
Authors: Lawrence Yaw Kusi, Henry Ameyaw Domfeh, Pansoo Kim
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Published in WSEAS Transactions on Business and Economics, Volume 15, 2018 - Title: Dual-Channel Supply Chain Coordination Strategy with Dynamic Cooperative Advertising
Authors: Qinghua Li, Bo Li
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Published in WSEAS Transactions on Mathematics, Volume 15, 2016 - Title: Deterministic and Stochastic Advertising Diffusion Model with Delay
Authors: Nicoleta Sirghi, Mihaela Neamtu
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Published in WSEAS Transactions on Systems and Control, Volume 8, 2013