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Published Articles with Keyword: Media marketing
- Title: Digital Influence: Examining Social Media Marketing Dynamics and How They Affect Consumer Brand Loyalty
Authors: Muhammad Adnan Bashir, Ummi Naiemah Binti Saraih, Raghava Gundala, Junaid Ansari, Muhammad Azeem Qureshi, Shiraz Ahmed
Doi: 10.37394/23207.2024.21.128
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024 - Title: e-WOM: How do Fake Reviews in the Saudi Tourism Sector Impact Consumers’ Purchasing Intentions?
Authors: Abdul Wahab Alwahashi, Ahmed Medjedel
Doi: 10.37394/23207.2024.21.47
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024 - Title: How do Social Media Environments and Self-Brand Connection Give an Impact on Brand Advocacy?
Authors: Aryo Bismo, Harjanto Prabowo, Pantri Heriyati, Sri Bramantoro Abdinagoro
Doi: 10.37394/23207.2023.20.148
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023 - Title: The Influence of Social Media, Brand Trust, Brand Affect and Value Consciousness on Brand Loyalty: Online Transportation Cases in Indonesia
Authors: Singgih Santoso
Doi: 10.37394/23207.2023.20.52
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023 - Title: Crowdfunding Development in the Social Media Marketing System
Authors: Olena Bondarenko, Tetiana Ustik, Zoreslava Liulchak, Kateryna Horska, Olena Nahorna, Оksana Stets
Doi: 10.37394/23207.2022.19.152
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Published in WSEAS Transactions on Business and Economics, Volume 19, 2022 - Title: Improving the Financial Stability of IT Companies through Social Media Marketing
Authors: Natalya Sydorenko, Olha Mitchuk, Oksana Holik, Liliia Diahovchenko, Inna Havryliuk, Nina Myronets
Doi: 10.37394/23207.2022.19.146
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Published in WSEAS Transactions on Business and Economics, Volume 19, 2022 - Title: The Effect of Social Media Marketing Compared to Traditional Marketing on Sales: a Study of Enterprises in Kosovo
Authors: Gonxhe Beqiri, Kreshnik Bello
Doi: 10.37394/23207.2021.18.41
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Published in WSEAS Transactions on Business and Economics, Volume 18, 2021