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Published Articles with Keyword: Influencers
- Title: Does the Physical Attractiveness of Instagram Influencers Affect Moroccan Consumer Behavior? A Dyadic Analysis: Influencer vs. Consumer
Authors: Imane Margom, Mohammed Ben Amar
Doi: 10.37394/23207.2023.20.190
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023 - Title: How do Social Media Environments and Self-Brand Connection Give an Impact on Brand Advocacy?
Authors: Aryo Bismo, Harjanto Prabowo, Pantri Heriyati, Sri Bramantoro Abdinagoro
Doi: 10.37394/23207.2023.20.148
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023 - Title: Strategy Development for use of Influencers in Communication of Small and Medium-Sized Enterprises (SMEs) with Consumers
Authors: Iveta Linina, Velga Vevere, Rosita Zvirgzdina
Doi: 10.37394/23207.2023.20.141
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023