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Published Articles with Keyword: Celebrity
- Title: On the Social Media Platform, Virtual Internet Celebrities and Real Idol Brand Spokesmen Perceive Human Nature, Physical Charm, and Study Consumer Reaction Based on Self-Consistency: The Media Effect of Trust
Authors: Li Li, Shanshan Liu, Jong-Yoon Lee
Doi: 10.37394/23207.2024.21.64
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024 - Title: The Impact of Social Media on Online Shopping Behavior of Gen Z Consumers In Time of Covid-19 Pandemic; The Moderating Role of Celebrity Endorsements
Authors: Gusti Noorlitaria Achmad, Fitriansyah Fitriansyah, Dadang Lesmana, Rizky Yudaruddin
Doi: 10.37394/23207.2024.21.24
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024 - Title: Impact of Celebrity Advertising on Purchase Intention of University Students: The Moderating Role of Celebrity Advertising Risk
Authors: Lawrence Yaw Kusi, Henry Ameyaw Domfeh, Pansoo Kim
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Published in WSEAS Transactions on Business and Economics, Volume 15, 2018