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Published Articles with Keyword: social identity theory
- Title: Parasocial Interactions of Indonesian Beauty Vloggers in the Digital Age: Do they Impact Purchases by Millennial Netizens?
Authors: Rini Kuswati, Soepatini Soepatini, Kussudyarsana Kussudyarsana, Safira Zakiyah
Doi: 10.37394/23209.2024.21.19
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Published in WSEAS Transactions on Information Science and Applications, Volume 21, 2024