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Published Articles with Keyword: millennials
- Title: How do Social Media Environments and Self-Brand Connection Give an Impact on Brand Advocacy?
Authors: Aryo Bismo, Harjanto Prabowo, Pantri Heriyati, Sri Bramantoro Abdinagoro
Doi: 10.37394/23207.2023.20.148
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023 - Title: A Conceptual Framework to Study Effective Short-Video Platform Advertising on Chinese Generation Y Consumer Online Purchase Intention
Authors: Mengyan Sheng, Norazlyn Kamal Basha
Doi: 10.37394/232015.2022.18.101
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Published in WSEAS Transactions on Environment and Development, Volume 18, 2022