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Published Articles with Keyword: importance beliefs
- Title: Is it worth focusing on product details? How consumers use abstract product information in direct response to product alternatives
Authors: Wojciech Trzebiński, Stefan Doroszewicz, Beata Marciniak
Doi: 10.37394/23207.2021.18.65
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Published in WSEAS Transactions on Business and Economics, Volume 18, 2021