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Published Articles with Keyword: brand equity
- Title: Assessing Brand Equity of Affiliated Universities in Vietnam National University, Hanoi
Authors: Nguyen Ngoc Trang, Nguyen Anh Tuan, Le Nam Long
Doi: 10.37394/23207.2024.21.54
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024 - Title: Research on the Factors of Developing Green Hotels in Resort Hotels
Authors: Chien-Chung Yu, Chun-Chu Liu
Doi: 10.37394/23207.2020.17.56
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Published in WSEAS Transactions on Business and Economics, Volume 17, 2020