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Published Articles with Keyword: Surprising
- Title: The Impact of 'Shockvertising' on Consumer Behavior: Investigating Its Influence on the "Why Buy" Aspect
Authors: Tareq Nael Hashem, Mohammed S. Alnsour, Nafez Nimer Ali, Firas Nael Hashem, Abdulrahman Nael Hashem, Omar Saleh Moh"D Abu Hamideh
Doi: 10.37394/23207.2021.18.123
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Published in WSEAS Transactions on Business and Economics, Volume 18, 2021