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Published Articles with Keyword: Long-Run Effectiveness.
- Title: Advertising Effectiveness during the Great Recession: the Case Study for Three FMCG Italian Food Categories
Authors: Marzia Freo, Giorgio Tassinari, Andrée Giuseppina Tono
Doi: 10.37394/23207.2020.17.36
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Published in WSEAS Transactions on Business and Economics, Volume 17, 2020