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Published Articles with Keyword: Double 11
- Title: Partial least squares structural equation modeling in online shopping: The moderator effect between impulsive buying tendency and behavior
Authors: Chang Che-Chang, Hung Ying-Yun, Wang Yi-Chou
Doi: 10.37394/23207.2020.17.53
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Published in WSEAS Transactions on Business and Economics, Volume 17, 2020