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Published Articles with Keyword: Celebrity Endorsements
- Title: The Impact of Social Media on Online Shopping Behavior of Gen Z Consumers In Time of Covid-19 Pandemic; The Moderating Role of Celebrity Endorsements
Authors: Gusti Noorlitaria Achmad, Fitriansyah Fitriansyah, Dadang Lesmana, Rizky Yudaruddin
Doi: 10.37394/23207.2024.21.24
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024