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Published Articles by Zvonko Merkaš
- Title: Challenges of Application of the Big Data in Marketing: Case Study Croatia
Authors: Katarina Ćurko, Zvonko Merkaš, Tena Silović
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Published in WSEAS Transactions on Business and Economics, Volume 15, 2018 - Title: Application of Business Intelligence Technology in Croatian Companies: Preliminary Research and Case Study
Authors: Katarina Ćurko, Vesna Bosilj Vukšić, Zvonko Merkaš
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Published in WSEAS Transactions on Business and Economics, Volume 13, 2016 - Title: Usage of Business Intelligence Technology in Croatia: Preliminary Research
Authors: Katarina Ćurko, Vesna Bosilj Vukšić, Zvonko Merkaš
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Published in WSEAS Transactions on Business and Economics, Volume 13, 2016 - Title: Customer Segmentation Using Data Warehouse and Neural Networks
Authors: Dajana Ćorić, Katarina Ćurko, Zvonko Merkaš
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Published in WSEAS Transactions on Business and Economics, Volume 12, 2015