WSEAS Transactions on Business and Economics
Print ISSN: 1109-9526, E-ISSN: 2224-2899
Volume 17, 2020
Research on Factors Affecting to Customers’ Intention to Online Shopping: Empirical Evidence in Vietnam Emerging Economy.
Authors: , , , ,
Abstract: The aim of study is to research the factors affecting customers’ intention to online shopping in Vietnam emerging economy. The study integrates TAM and TPB in that it added the reliability- law factor as a formative factor. The study’s results demonstrate that reliability –law factor greatly affects to the online shoppers’ behavioral intention. The study’s results indicate that the proposed model is applicable to measure the intention for online shopping of consumers in Vietnam, and finally it is concluded in this research that extending TPB and TAM with a reliability – law factor may be useful to know online shopping behavior and the intention of Vietnam’s consumers. Some recommendations are also suggested to the relevant state offices of Vietnam and the companies doing business in online shopping sector.
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Keywords: Online shopping, Legal corridor, Intention to online shopping, Reflective measurement model, Bootstrapping procedure, Vietnam emerging economy.
Pages: 441-453
DOI: 10.37394/23207.2020.17.43