International Journal of Electrical Engineering and Computer Science
E-ISSN: 2769-2507
Volume 3, 2021
Agritourism Experiential Learning: The Case of B.S. Tourism and B.S. Hospitality Management in a Philippine State University
Authors: , ,
Abstract: Educational tourism in agriculture or agritourism is gaining popularity as experiential learning among the student market segment. While agritourism usually takes place in an agricultural environment and typically includes recreational and educational components, a current deficiency of study explains students’ understanding of such a special-interest form of tourism. The present study examines the potential power of experiential consumption dimensions on explaining students’ knowledge, demand, and interest for agritourism integration in teaching and learning. Using google forms, the proponents utilized a descriptive-quantitative research design to conveniently sample six hundred twenty-two students under the tourism and hospitality management curricular programs. From the empirical findings derived from descriptive statistics, students confirm their utmost awareness of agritourism’s economic significance, particularly in providing job opportunities to farm household members. They also recognize the social relevance of agritourism to share agricultural heritage and rural lifestyles with visitors. On the environmental implication, the promotion of ecological conservations and increase of agricultural production are also appreciated. Picking fruits and vegetables, feeding animals, and tree planting emerge as the most distinguished demands for agritourism experiences. Students express enthusiasm to participate in workshops and seminars, do volunteer work, have educational tours, and engage in community and outreach programs in an agritourism setting for experiential learning. Experiential activities using the farm’s products as the core theme anchors could enhance students’ interactions. The study findings can be relevant inputs for curriculum planners, teachers, farm owners, tourism developers, and policy-makers.
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Keywords: Students, Agritourism, Experiential Learning, BS Tourism, BS Hospitality, State University
Pages: 69-82
International Journal of Electrical Engineering and Computer Science, E-ISSN: 2769-2507, Volume 3, 2021, Art. #11