International Journal of Electrical Engineering and Computer Science
E-ISSN: 2769-2507
Volume 1, 2019
Investigating Dayparts in Greek Online Media
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Abstract: The concept of dayparting has been employed for quite some time in the broadcasting industry. A daypart can be defined as a consecutive block of time on similar days during which the size of the audience is homogeneous as is the characterization of the group using the medium. Until recently Internet media planning has been characterized by overall site reach, demographics and content affinity without particular regard for how audience dynamics change by time of day. This paper investigates the existence of dayparts in the usage of various publishing channels employed by Greek media websites. The existence of Internet dayparts can have major implications on media organization that continuously update their content offered by internet tools and services. The study is based on a survey conducted among graduate and postgraduate students in the Department of Journalism and Mass Media Communication in the Aristotle University of Thessaloniki. From the data we are able to identify distinct Internet dayparts that exhibit similar usage characteristics.
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Pages: 49-55
International Journal of Electrical Engineering and Computer Science, E-ISSN: 2769-2507, Volume 1, 2019, Art. #8