Integrating Grey Theory into Kano’s QFD Based on Data Mining to Enhance Supply Market Survey with Purchasing

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Abstract: Supply Market survey, which contain hard to find market survey information, including market value, market volume, competitor analysis and market forecasts. These information will enable purchaser to understand the key market drivers within the supplies industry and gain insight into the key issues and leading companies within the market. Data mining has been successfully applied in many fields. However, little research has also been applied to evaluate service quality for the mobile phone of various brands using the integrated approach involving grey relational analysis, Kano’s model and quality function development. This study attempts to evaluate service quality for helping decision makers to guide improvement efforts in strengthening their important customer attributes and technical characteristics, and to facilitate decision analysis by using an integrated approach. By applying the proposed approach, service quality can be found to improve supply market survey with purchasing. The results of this study can provide an effective procedure of enhance competitiveness in the marketplace.

WSEAS Transactions on Information Science and Applications, ISSN / E-ISSN: 1790-0832 / 2224-3402, Volume 9, 2012

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Chih-Hung Hsu, An-Yuan Chang, Hui-Ming Kuo, "Integrating Grey Theory into Kano’s QFD Based on Data Mining to Enhance Supply Market Survey with Purchasing," WSEAS Transactions on Information Science and Applications, vol. 9, pp. -, 2012, DOI:
Chih-Hung Hsu, An-Yuan Chang, Hui-Ming Kuo. Integrating Grey Theory into Kano’s QFD Based on Data Mining to Enhance Supply Market Survey with Purchasing. WSEAS Transactions on Information Science and Applications. 2012;9:-.
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