WSEAS Transactions on Computers
Print ISSN: 1109-2750, E-ISSN: 2224-2880
Volume 14, 2015
The Analysis, Design and Implementation of Optimized Web Structures
Authors: Zdenka Prokopova, Radek Silhavy, Petr Silhavy
Abstract: The goal of this work was to develop an optimized web structure combined with the preparation of a web-based e-commerce platform for a small manufacturing company. The aim of the optimization of the web structure was to increase the number of website-visits, reduce the bounce rate, and increase the percentage representation of approaches from search engines. Evaluation and testing of the website after optimization has shown that the number of website visits increased by 55%, the bounce rate went down by nearly 40%; and the percentage representation of approaches from search engines went up by 15%. An analysis and comparison of the possibilities for the utilization of an e-commerce platform was undertaken.