WSEAS Transactions on Business and Economics
Print ISSN: 1109-9526, E-ISSN: 2224-2899
Volume 13, 2016
The Effect of Entrepreneurial Orientation and External Environment on Business Strategy and Firm Performance
Authors: ,
Abstract: The purpose of this study was to test and analyze the effect of entrepreneurial orientation and external environment on business strategy and firm performance on small and medium enterprises in West Java. The study was done using the survey method. There are 163 Small and Medium Enterprises (SME’s) participated in this research from 10 regencies in West Java. The method that used in this study is explanatory research method, using a questionnaire as a data collection tool that is distributed to 163 SME in West Java. Analysis of data in this study used descriptive analysis and Structural Equation Modeling (SEM) analysis. The result showed that entrepreneurial orientation and external environment has significant effect on business strategy. Entrepreneurial orientation, external environment and business strategy has significant effect on firm performance. These results generalized the previous researches.
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Keywords: entrepreneurial orientation, external environment, business strategy firm performance, Structural Equation Modeling
Pages: 483-489
WSEAS Transactions on Business and Economics, ISSN / E-ISSN: 1109-9526 / 2224-2899, Volume 13, 2016, Art. #44