WSEAS Transactions on Business and Economics
Print ISSN: 1109-9526, E-ISSN: 2224-2899
Volume 13, 2016
Strategic Orientations and their Effects on Sustainable Service Offerings
Authors: , , , ,
Abstract: The aim of this paper is to examine the relationships between strategic orientations (reputation-based strategy, efficiency-based strategy and innovation-based strategy) and the sustainable service offerings in closed-loop supply chains (CLSCs) by third party logistics provider (3PLs). The central importance of the practical implication is to offer solutions to facilitate third party logistics (3PLs) in offering sustainable services, as an addition to the existing services in conventional forward logistics services. In theoretical implications, the institutional theory (INT) has provided fundamental explanation of the 3PLs strategic orientations that influence the effective sustainable service offerings in CLSCs. The analysis results indicated that two types of strategic orientations that impacted sustainable services in CLSCs are efficiency-based strategy and innovation-based strategy. However, reputation-based strategy is less important to 3PLs, signifies the lack of environmental image strategy in offering the sustainable services to their customers. Further research should focus on the impacts of green initiatives by 3PLs into economy, social and environmental aspects, as well as the effect of other green offering by 3PLs to their customers.
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Keywords: strategic orientations, reputation-based strategy, efficiency-based strategy, innovation-based strategy, sustainable services, closed-loop supply chains, third-party logistics
Pages: 44-53
WSEAS Transactions on Business and Economics, ISSN / E-ISSN: 1109-9526 / 2224-2899, Volume 13, 2016, Art. #5