WSEAS Transactions on Business and Economics
Print ISSN: 1109-9526, E-ISSN: 2224-2899
Volume 18, 2021
Modeling of the Human Needs: an Economic Interpretation of Maslow’s Theory of Motivation
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Abstract: In this article, we examine the macroeconomic parameter final consumption (FC) by assuming it is an indicator of human development; the latter, ultimately, determines the socio-economic conditions in society. The aim is to bind the aggregate final consumption to human needs. For this purpose, the methodology of the analysis grows up on two pillars: on the side of human needs we take Maslow’s theory of motivation, and on the side of the economy, we take the product structure of total final consumption. By analogy, based on a theoretical analysis, we constructed a model, which describes the basic human needs classified by Maslow [1], in economic terms. We tested empirically the model, especially, the hierarchy of the five product categories of FC referred to basic human needs. Other hypotheses about relationships between this product structure of FC and the socio-economic standard are also under consideration
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Keywords: - motivation theory, consumer behavior, society, final consumption, human development, socio-economic standards
Pages: 253-264
DOI: 10.37394/23207.2021.18.26