WSEAS Transactions on Environment and Development
Print ISSN: 1790-5079, E-ISSN: 2224-3496
Volume 15, 2019
Consumer Preferences of Functional Powdered Drink based on Palm Sugar
Authors: , , , , , , ,
Abstract: Other than as a sweetener, palm sugar block has been known for its health benefits, especially to increase stamina. In this study, functional powdered drinks had been developed using palm sugar with the addition of spices (lemongrass, cinnamon, cloves, white ginger, and red ginger). This study aimed to analyze consumer preferences for these functional drinks based on respondent social characteristics as well as the properties of the products, such as aroma, taste, color, and texture. The results of the study show that in general male consumers preferred the products more than female consumers. Younger respondents (<35 years old), who were university students and young lecturers, had the first preference for the product with a clove flavor and then on the cinnamon flavor. On the other hand, respondents who worked at a job that requires high stamina preferred the palm sugar functional powdered drink with the addition of red ginger. Most of the respondents agreed to give the score of 4 (like) to the attributes of aroma, taste, and color of the products and score of 3 (slightly like) towards texture attribute, except for the drink product with the addition of cinnamon spices.
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Pages: 570-577
WSEAS Transactions on Environment and Development, ISSN / E-ISSN: 1790-5079 / 2224-3496, Volume 15, 2019, Art. #60