The Research on the Application of Artificial Intelligence in Visual Art-
based on Souvenir Design
LIPING QIU1, AHMAD RIZAL ABDUL RAHMAN1*, MOHD SHAHRIZAL BIN DOLAH1,
SHENGGUO GE2
1Faculty of Design and Architecture,
University Putra Malaysia,
Serdang 43400, Selangor,
MALAYSIA
2Faculty of Computer Science & Information Technology,
University Putra Malaysia,
Serdang 43400, Selangor,
MALAYSIA
*Corresponding Author
Abstract: - This paper will introduce the application of artificial intelligence (AI), machine learning, and deep
learning in art design and visual arts, and how these technologies can be used to create unique souvenirs. In the
field of art design, AI and machine learning can be used to automatically generate artwork and patterns,
providing more inspiration and creativity, and can also help artists better understand their audience and market.
The application of deep learning in the field of visual arts includes image recognition, image classification,
image generation, and so on. In the field of souvenir design, the use of AI and machine learning can help
designers better understand market needs and consumer trends to create unique souvenirs. Taken together, the
application of AI, machine learning, and deep learning technologies has great potential and creativity in the
fields of art design and souvenirs.
Key-Words: - AI, Machine learning, Deep learning, Art Design, Visual Art, Souvenir Design, Image
recognition.
Received: April 24, 2023. Revised: November 23, 2023. Accepted: December 21, 2023. Published: February 14, 2024.
1 Introduction
The birth of the field of artificial intelligence (AI)
can be traced back to the Dartmouth Conference in
1956, when John McCarthy coined the term
"artificial intelligence" for the first time, [1]. AI
systems or platforms are intelligent complexes
based on machine learning, [2], and deep learning
algorithms, [3]. The earliest machine-learning
algorithm model is the M-P model , [4]. The model
is a mathematical model established from
information processing based on known as nerve
cell biology. The world’s first truly excellent
artificial neural network is a neural network
structure with three-layer network characteristics,
named perceptron, [5]. The perceptron can change
the connection weights by learning and can
correctly classify similar or different models.
However, the single-layer perceptron network
model cannot handle linear inseparability problems.
In 1986, the concept of the Back Propagation (BP)
Network was introduced by Rumelhart, which
involved a multi-layer feed-forward network trained
using the error backpropagation algorithm, [6]. It
addresses the challenge of linear inseparability that
cannot be resolved by the original single-layer
perceptron. Moreover, several shallow machine
learning models have been suggested, including
support vector machines (SVM), [7]. Nonetheless,
as the number of layers in a neural network
increases, such as in the case of the conventional BP
network, challenges like local optima, overfitting,
and gradient diffusion hinder the advancement of
deep models.
Artificial neural networks have undergone rapid
development since 2005, and many important
advances have been made. The multi-hidden-layer
artificial neural network demonstrates remarkable
capability in learning features and effectively
overcomes the training challenges of deep neural
networks by employing layer-by-layer pre-training,
[8]. Since then, research on artificial neural
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Liping Qiu, Ahmad Rizal Abdul Rahman,
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networks has become more and more popular. The
layer-by-layer pre-training algorithm in deep
learning begins by employing unsupervised learning
for the pre-training of each layer in the network.
One layer is trained at a time without supervision,
and the resulting training output from that layer is
subsequently utilized as the input for the next layer.
Finally, supervised learning is used to fine-tune the
pre-trained network, Convolutional neural network
(CNN), [9], is a feed-forward neural network
containing convolution operations that can identify
and classify images. A recurrent neural network
(RNN), [10], is a neural network with a cyclic
structure, the most representative of which is long
short-term memory (LSTM), [11]. Recurrent neural
networks is better at dealing with sequence
problems. Autoencoder, [12], is an unsupervised
learning algorithm that aims to reduce the data
dimension while maintaining the characteristics of
the original data as much as possible.
In recent times, with the advancement of
hardware computing capabilities and the progress of
deep learning technology, the performance of many
computer vision and image processing tasks has
been greatly improved. Convolutional neural
networks have achieved success in vision tasks such
as image classification, [13], object detection, [14],
and semantic segmentation, [15]. The ImageNet
project is a large visualization database for research
in visual object recognition software. Since the
ImageNet Large-Scale Visual Recognition
Challenge (ILSVRC) was held in 2010, many
excellent visual recognition artificial neural
networks have emerged. Such as AlexNet [16],
GoogLeNet [17], VGG [18], ResNet [19]. With the
emergence of these high-performance neural
networks, AI technology is constantly being pushed
forward.
With the maturity of deep learning technology
in the field of art, it can stably and quickly help
designers complete time-consuming work in the
design process, saving a lot of time and greatly
improving work efficiency. Designers act more as
guides and perfecters in the creative process,
requiring designers to devote more energy to the
links of imagination, creation, and performance. Use
the designer's professional technology to express the
work perfectly based on artistic design.
When deep learning technology is applied to
visual art creation, it may not only provide new
methods for traditional visual art creation forms but
also provide designers with more creativity. The
intervention of artificial intelligence in art creation
is not a replacement, but a joint development of man
and machine, and promotes art creation to move
towards the intelligent era. With the rapid
development of computer science, exploring the
help of deep learning technology for visual art
design methods can provide new ideas for
traditional visual art creation. And promote the
interaction between technology and art, promote
each other's development and innovation.
The current situation of the integration of
artificial intelligence and art design is different in
stages and forms, [20]; the combination of artificial
intelligence and art design can improve efficiency
and enrich the way of thinking; the integration and
development of computer technology, artificial
intelligence and art design will bring benefits to all
People create a better world. AI has also impacted
the field of design, [21]; AI can assist designers in
replacing repetitive and inefficient work, and even
assist artistic expression; social and scientific
progress has improved human design capabilities,
but also given opportunities for AI to learn and
assist human designers. The increasing interest in
exploring the intersection of AI and artistic creation
and focus on researching the innovation process of
AI art creation in China, [22]. The study examines
the influence of AI art creation technology on the
efficiency of the manufacturing innovation process.
The findings reveal that the first stage, which
focuses on research and development of innovative
technology in art creation enterprises, demonstrates
higher efficiency compared to the second stage,
which involves the transformation of innovative
achievements. Artificial neural network (ANN) can
be applied to perfume bottle shape design, The
HN1-C model has the highest prediction accuracy
(90.39%) and is used to help product designers
determine the best form combination for new
product designs, [23].
The structure of this paper is as follows: Section
2 provides an overview of the research methodology
employed in this study. Section 3 presents a
comprehensive list of relevant cases for analysis.
Section 4 explores the concept of art creation by
transfer learning. Finally, section 5 provides a
conclusion to this paper.
2 Research Method
2.1 The Literature Review Method
The literature research method refers to the
formation of new understandings after the literature
research based on collecting and sorting out relevant
literature in the research field, which requires
comprehensiveness and objectivity, [24].
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This paper is a research on visual design based
on artificial intelligence, so it mainly collects and
organizes papers on artificial intelligence and art.
By searching and reading a large number of papers,
to determine the research purpose and significance
of this paper. And discover the existing problems,
and grasp the focus of this paper. Focus on the
research and analysis of artificial intelligence in
visual design. Explore the help and significance of
artificial intelligence to visual art creation in the
digital age.
2.2 The Case Analysis Method
Qualitative case studies can use data from different
sources to study a phenomenon from different
directions, which effectively avoids the subjective
tendency of researchers in different research
backgrounds, [25]. The method of case analysis is a
systematic approach that entails conducting
thorough and detailed research on representative
entities to achieve a comprehensive understanding,
[26]. This paper collects and screens representative
cases of the integration of artificial intelligence and
art design for further in-depth analysis. Based on the
summary of actual cases, it explains the new form of
artificial intelligence and visual art.
2.3 The Experimental Analysis Method
The experimental analysis method refers to the
design of simulation experiments to reproduce the
various factors and development processes of
things, to find various useful data about such things
in the real world, [27]. The realization of intelligent
visual art creation relies on the experimental
research of computer science. to show the research
results of intelligent visual art more intuitively, this
paper will carry out analysis experiments. Compare
the experimental data and analyze it from the aspect
of artistic creation.
3 The Case Analysis
3.1 The Art Design based on Transfer
Learning
In 2015, Google opened up Inceptionism, a neural
network used to classify images, named Deep
Dream, [28]. Initially, Deep Dream was designed to
understand what a deep neural network sees when it
looks at a given image. As shown in Figure 1, the
current version of Deep Dream has gradually
become a new form of expressing psychedelic and
abstract art. In addition, Deep Style is an upgraded
version of Deep Dream, which can show a new style
of painting through the learned image element
information. Thin Style is a simplified version of
Deep Style that does not create advanced transitions,
but processes faster and outputs more detailed
images.
Artificial intelligence technology was mainly
used in image recognition, natural language
processing, and other fields before. The emergence
of Deep Dream enables computers to consciously
create some meaningful images, some original
visual languages that did not exist before. Deep
Dream has an algorithm that is different from
traditional image recognition, and it no longer relies
on manual guidance and correction in the later
stage. It can create psychedelic, magical, and weird
images entirely with its consciousness.
(a) Deep Dream
(b) Deep Style
(c) Thin style
Fig. 1: Three image stylization methods provided by
Deep Dream Generator
In August 2016, Google held an art exhibition
for DeepDream in San Francisco called “Deep
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Dream: The Art of Neural Network”. In this art
exhibition, the creator presented novel works of art
with the help of Deep Dream, [29]. As shown in
Figure 2, the creator chose the Google map plan of
the British intelligence and security agency, input it
into the Deep Dream Generator, generated multiple
morphed versions, and finally fused the multiple
versions into the final work.
The enlarged version of the work has even more
shocking visual effects. It eventually sold for
$8,000, a positive affirmation of the collaborative
creative model of humans and artificial intelligence.
Fig. 2: Auction of “Deep Dreams: The Art of Neural
Networks”
In August 2016, Google held an art exhibition
for DeepDream in San Francisco called "Deep
Dream: The Art of Neural Network". In this art
exhibition, the creator presented novel works of art
with the help of Deep Dream, [29]. As shown in
Figure 2, the creator chose the Google map plan of
the British intelligence and security agency, input it
into the Deep Dream Generator, generated multiple
morphed versions, and finally fused the multiple
versions into the final work.
The enlarged version of the work has even more
shocking visual effects. It eventually sold for
$8,000, a positive affirmation of the collaborative
creative model of humans and artificial intelligence.
3.2 The Art Design based on Image
Generation
Transfer learning is a machine learning technique
that leverages a model created for one specific task
during the development process of a model for
another task, allowing for reuse and adaptation of
existing knowledge, [30]. In 2014, the Generative
Adversarial Network (GAN) was proposed by
former Google artificial intelligence scientists. This
model can create images close to the real one by
learning from a large number of training data sets,
[31]. In 2014, the Generative Adversarial Network
(GAN) was proposed by former Google artificial
intelligence scientists. This model can create images
close to the real one by learning from a large
number of training data sets. Based on the power of
GAN, GAN has also been applied in the field of art.
As shown in Figure 3, artist Jake Elwes places
images randomly generated by a GAN in a tidal
landscape. Active selection from neural network-
generated images of birds lets images migrate from
one bird to another accompanied by artificially
generated bird calls. The machine intensively learns
latent characteristics of different swamp birds from
photographic training data. Morphologies that vary
between species are found in the process. And
without reference to an anthropological taxonomic
system, unexpected type transfers have occurred on
their own. While these non-existent artificial birds
stand on the tidal flats, real-world birds land and fly
away around them.
The art design of the future will show more of a
new model of collaborative innovation of artificial
intelligence and the human brain. This also requires
designers to maintain a business mindset to
accumulate materials, discover things with creative
potential, and develop a keen ability to explore.
Improve the analysis ability of modeling structure,
aesthetic judgment ability, and cohesion and
coherence ability between constituent elements.
Fig. 3: Displaying randomly generated images based
on GAN in a tidal landscape
3.3 The Art Design based on Image
Identification
In 2016, Google opened the smart drawing tool
AutoDraw to the public, [32]. As shown in Figure 4,
AutoDraw uses deep learning to recognize drawn
sketches and then matches the background database
to generate new graphics composed of smooth
curves. Deep learning collects a large amount of
hand-painted data with the help of web search
engines, which not only realize the training of
machine drawing but also simulate the process of
human drawing. The main difficulty of this
application is to judge the direction and order of the
user’s hand drawing. It is not difficult to guarantee a
100% success rate in actual use.
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Image recognition technology makes it possible
to find different pictures of the same work, or to
find similar works.
Fig. 5: The difference between traditional design and AI design
The combination of image recognition
technology and big data technology is more
conducive to the analysis and research of artworks.
For example, this technology can be used to find the
signature of the artist in the picture and to analyze
the category and creation style of the artwork. If the
data mining is deep enough, AI can even directly
rely on the artist's creative style to distinguish the
authenticity of the artwork. In the future, AI and
machine vision will play a major role in the field of
art, which can help people recognize real art and
find high-level art creators.
Fig. 4: Bear stick figure recognition based on the
AutoDraw tool
4 AI Art Practice Exploration
4.1 Art Creation Process based on AI
Technology
Traditional art design does not rely on computers or
artificial intelligence, and highlights human
creativity. With the rise of AI technology, there are
more and more ways to use AI for artistic creation.
Using AI technology for artistic creation will be
more efficient, and it will also give new styles to
artistic works.
In Figure 5, the traditional art design process is
depicted, which includes determining design goals,
collecting and analyzing data, conceptualizing,
developing design proposals, implementing designs,
and evaluating and adjusting designs. On the other
hand, the AI art design process involves preparing a
dataset, selecting and training a model, performing
style transfer or generating a design, evaluating the
generated design, and making necessary adjustments
and optimizations. The entire process involves data
preprocessing, model training, model application,
and result evaluation, with data processing and
model training being time and resource-intensive
steps. Compared to the traditional art design
process, the AI art design process focuses more on
data and algorithm support, leading to more efficient
achievement of design goals and creative
possibilities that may be hard to attain through
traditional art design.
4.2 CNN
LeNet-5, [33], is a pioneering convolutional neural
network that was successfully utilized for digit
recognition problems. It has shown impressive
classification accuracy of 99.2% on the MNIST
dataset, [34]. The network is composed of a 7-layer
structure, which includes three convolutional layers,
two pooling layers, and two fully connected layers.
The convolutional layer of CNN extracts the
features of the image through the convolution
kernel. These features include the texture and color
of the image. The learning process of the
convolution kernel is a process of constantly
adjusting the weights. The pooling layer of CNN is
to reduce the size of the feature map, thereby
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reducing the calculation amount of the network. The
pooling layer mainly has two operations: taking the
maximum value or the average value. This operation
is to downsample the feature map to reduce the size
of the feature map. Each neuron in the fully
connected layer of CNN is connected to all neurons
in the previous layer, enabling the network to learn
features and output each category. Each neuron in
the fully connected layer corresponds to a specific
class label, thereby achieving accurate
classification.
4.3 VGG19
The Visual Geometry Group (VGG) at the
University of Oxford developed VGG19, a
convolutional neural network architecture. As
shown in Figure 6 and Figure 7, the VGG19
structure consists of a series of convolutional layers,
pooling layers, and fully connected layers. VGG19
has the characteristics of a small convolution kernel
and a small pooling kernel. The size of the
convolution kernel is 3×3 and the size of the pooling
layer is 2×2.
Fig. 6: The overall frame diagram of VGG19
Fig. 7: VGG19 network structure diagram
4.4 Adaptive Moment Estimation (Adam)
Optimizer
The Adam optimizer is an optimization algorithm
based on gradient descent, [35]. The advantage of
Adam over the stochastic gradient descent (SGD)
algorithm, [36], is that it can adaptively adjust the
learning rate. The Adam algorithm is an optimizer
that combines the RMSprop algorithm, [37], and the
Momentum algorithm, [38]. It updates the
parameters by computing the first and second-
moment estimates of the gradient.
The main advantage of the Adam algorithm is
that the learning rate can be adjusted adaptively and
it can handle sparse gradients. Adam tends to
converge faster when training deep neural networks,
so it is widely used in practice. However, in some
cases, such as training GAN, etc., Adam may not
perform as well as other optimization algorithms.
4.5 Method
This paper utilizes VGG19 to extract image
features, which are used to represent the content and
style of the image, for achieving artistic image style
transfer. By matching the features of a content
image with a style image, a new artistic image can
be generated, which retains the structure and detail
of the content image while possessing the texture
and color characteristics of the style image. The
generated artistic image is then optimized using the
Adam algorithm to make it progressively closer to
the target image. Artistic image style transfer can be
generally divided into two stages: feature extraction
and image generation optimization. Here are the
specific steps involved:
(1) Import the VGG19 model and load the pre-
trained weights, ensuring that the parameters of the
model remain unchanged when extracting features.
(2) Select a content image and a style image, and
extract their respective content and style features
using the VGG19 model.
(3) Initialize a generative image, which is a
random noise image with the same size as the
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content image, and optimize it through constant
tweaking using an optimization algorithm.
(4) Define loss functions, which include content
loss and style loss. Content loss is used to preserve
the structure and details of the content image, while
style loss is used to preserve the texture and color
features of the style image. The overall loss function
is obtained by a weighted summation of the two
losses.
(5) Use the Adam algorithm, to minimize the
overall loss function for generating images. During
optimization, the pixel values of the generative
image are adjusted to more closely resemble the
target image.
(6) Repeat steps (3) to (5) until the generated
artistic image is close to the target image or the
maximum number of iterations is reached.
(7) Output the resulting art image, which
possesses the content structure and detail of the
content image and the texture and color
characteristics of the style image.
4.6 Result
Applying the above method, we transferred the style
of Figure 8 and Figure 9, and the result is shown in
Figure 10. Figure 10 has the original picture as the
background with the artistic style of Van Gogh's
Starry Night applied to it. The resulting picture is
more psychedelic and dizzying, giving it a more
artistic feel. By blending the content of Figure 10
with the style of Starry Night, the resulting image
combines the structure and details of the original
image with the texture and color characteristics of
the famous artwork, resulting in a unique and
visually striking composition.
Fig. 8: Stylistic drawing (Van Gogh's work: Starry
Night)
Compared to traditional image processing
methods, the advantage of using neural networks for
artistic image style transfer is that they can
adaptively learn and apply different styles, resulting
in more diverse and artistic images. The resulting
images have great artistic value and are visually
striking, making them a popular subject for research
and exploration in the field of computer vision.
Fig. 9: The original image
Fig. 10: The graph after style conversion
4.7 Souvenir Design
This paper proposes the use of AI technology to
create souvenir patterns with a unique blend of local
cultural characteristics and rich artistic effects.
Based on Figure 10, the paper designs a series of
souvenir renderings as shown in Figure 11. The
scenic spots with local cultural characteristics are
processed in an artistic style inspired by world-
famous paintings and are then applied to the design
of various tourist souvenirs such as mugs, postcards,
puzzles, badges, etc. The graphics are extracted and
converted with attention to matching and the design
of colors to ensure that the souvenirs possess a
unique artistic charm.
Souvenirs serve as a crucial way to strengthen
the memory and experience of tourists. Among
various types of souvenirs, mugs are essential for
daily drinking water at home or in the office.
Postcards are great for sharing the joy of traveling
with friends through the mail. Puzzles are a fun way
to create a lasting impression of scenic spots, and
badges have a special significance as
commemorative items.
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Fig. 11: The Souvenir renderings display
5 Summary
AI technology has been widely used in various
fields, and its application in artistic creation has
become increasingly popular. This article explores
in depth how to use AI technology for artistic
creation. First, by introducing relevant cases and
conducting in-depth analysis, we aim to gain a more
comprehensive understanding of the role of artificial
intelligence in the art field. Next, this article shows
a specific process of using AI technology for artistic
creation. Specifically, we used the VGG19 neural
network and Adam optimizer to perform style
conversion on the original artistic pictures through
transfer learning, using pictures of a specific style as
a reference. The style-migrated picture retains the
basic elements of the original picture while showing
a new artistic style, so it can be used as interesting
material for creating souvenirs. Future research will
focus on further optimizing AI technology and
innovatively expanding methods of using AI
technology for artistic creation. Developments in
this field are expected to provide more creative
inspiration and tools for art creators.
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WSEAS TRANSACTIONS on INFORMATION SCIENCE and APPLICATIONS
DOI: 10.37394/23209.2024.21.6
Liping Qiu, Ahmad Rizal Abdul Rahman,
Mohd Shahrizal Bin Dolah, Shengguo Ge
E-ISSN: 2224-3402
63
Volume 21, 2024
Contribution of Individual Authors to the
Creation of a Scientific Article (Ghostwriting
Policy)
- Liping Qiu is mainly responsible for writing the
paper.
- Ahmad Rizal Abdul Rahman: Mainly responsible
for the methodology part of the paper.
- Mohd Shahrizal bin Dolah participated in the
design of the research methodology.
- Shengguo Ge is mainly responsible for the
operation of neural networks in Section 4.4 of the
paper.
Sources of Funding for Research Presented in a
Scientific Article or Scientific Article Itself
No funding was received for conducting this study.
Conflict of Interest
The authors have no conflicts of interest to declare.
Creative Commons Attribution License 4.0
(Attribution 4.0 International, CC BY 4.0)
This article is published under the terms of the
Creative Commons Attribution License 4.0
https://creativecommons.org/licenses/by/4.0/deed.en
_US
WSEAS TRANSACTIONS on INFORMATION SCIENCE and APPLICATIONS
DOI: 10.37394/23209.2024.21.6
Liping Qiu, Ahmad Rizal Abdul Rahman,
Mohd Shahrizal Bin Dolah, Shengguo Ge
E-ISSN: 2224-3402
64
Volume 21, 2024