Creative Principles of Cultural Tourism Development in Ukraine

KHYSTYNA PLETSAN

Research Institute, Kyiv National University of Culture and Arts

Kyiv, UKRAINE

VOLODYMYR ANTONENKO

Department of International Tourism, Kyiv University of Culture

Kyiv, UKRAINE

analyses have been mentioned and three surveys have been made and analyzed. The research methodology is

actually based on the qualitative and quantitative analysis of the result of assessing the role of professionalism

in tourism and hospitality and for training the employees for a better economy. The special survey has been

done as a quantitative method and the theme has been used as a qualitative tool for analysis. Results actually

demonstrated the research very well and showed that there is a need for an increase in technology. The

innovation in technology leads to the growth in revenue and economy in the market globally. Inadequate

communication has been found to be a gap that slows down cultural development, so communication also

needs to be increased for better interaction with tourists. The practical significance of the result lies in the fact

that the use of the proposed methodology is appropriate for application in the process of managing the sphere of

tourism at the national level.

Tourism has grown at a speed over the last few

decades and the forecast gives an indication of the

ever-fasting growth in the whole world. The most

important pillar of the tourism Industry is

humanity's natural desire for seeing the Different

cultural identification and the Influence of different

cultures in different parts of the world. It has been

seen that national tourism has the cultural heritage

that actually energizes the national pride of the

country. In international tourism, cultural heritage

promoting peace and understanding of the culture.

The cultural heritage actually helps in attracting the

tourist by nature, its kind uniqueness, and the

development of a sustainable tourist spot for the

tourist.

The tourism industry actually makes a special

contribution to the country’s economy and increases

the strength of the country. In spite of Ukrainian

natural, diversion and cultural possibilities, we can

see an increase in the GDP of only about USD 1.3

actually create a negative image worldwide. The

implementation of strategic quantification of the

development of the Ukrainian tourism Industry

helps in creating the country's attractiveness in

revitalizing the growth of tourism in Ukraine. It has

also been seen that the reduction of the number of

participants in tourism activity is negative for the

Ukrainian economy and for the growth of the

business of Ukrainian tourism.

and the role of ecotourism actually gaining a lot of

popularity in the field of the tourism industry. On

the other hand, the growth of tourism in Ukraine has

increased just by 4% which is smaller growth than

in other countries. The government of Ukraine has

already developed a few strategies for the

development of tourism, and the strategy speaks

about how to speed up and fasten the growth of

tourism and resorts which can be changed into

highly efficient with a lot of integration to enter the

regulations in tourism. The EU legislation actually

helps in ensuring the creation of good territory and

attracting tourists through beautiful tourism

Infrastructure (Kinash et al. 2019). It also speaks

about the formation and the promotion of a positive

picture of Ukraine which has attracted more and

more tourists to visit and increased its market

growth worldwide.

According to Adamenko (2020), the tourism of

Ukraine has attracted tourists through the

the popularity of eco-tourism began with creating an

association named “Ukrainian Association of Active

and Ecological Tourism”. This association is a

public initiative that helps in promoting the increase

in the growth of environment-friendly active

restoration and ecological tourism (Panchenko et al.

2018). There are a few forms of ecotourism

associations that have been formed and functioning

in Ukraine.

In 2022 international tourism continues to

WTO data destinations welcomed almost three

times as many international tourist arrivals

(overnight visitors) as in the same period of 2021,

with Europe leading the rebound. International

arrivals increased 182% year-on-year in Q1 2022 to

an estimated 117 million international arrivals

compared to 41 million in Q1 2021. Of the extra 76

million international arrivals, about 47 million were

recorded in March. Despite the strong rebound

experienced in Q1 2022, international tourism

together. Ukraine is the land where a lot of rare

animals and birds in the wild land have been seen,

with a beautiful mountain and forest altogether.

The effect of tourism for Ukraine are

summurised in the Table 1.

training methods to expand their skills regarding the

process of expanding cultural tourism?

effectiveness of these cultural objects for travelers.

Various types of unique technologies such as

artificial intelligence and machine learning have

also been used to scientifically investigate various

types of ancient valuables.

In addition to all this, local authorities in

different regions of Ukraine have taken several

initiatives to initiate and support the transparent

creation of the “Professional Museum Association”.

For example, various types of annual conferences,

tourism, as well as strengthen the policy-making

factors of tourism management, which can also

improve the quality of life of local communities.

Thanks to all these mechanisms, a huge tourist

advantage was created, which encourages the

development of cultural tourism in Ukraine.

Theme 2. An inspiring group of several cultural

professionals started to collaborate, sharing their

innovative ideas that stimulate cultural tourism

sectors

along with their contribution to the economy of the

region and the country. They also measure the

amount of funding needed to successfully service all

of these things. In addition, the development of a

well-structured museum network can also become

the basis for the generation of cultural tourism in

this country (Iaromenko, Shykina & Niecheva,

2019). The compact creation of a museum network

and the promotion of these networks at the national

and international levels contributes to the intensive

inclusion of education sectors in tourism

development sectors also contributes to a better

understanding of cultural heritage, and in this field,

the staff of these heritage sites also improve them by

learning unique methods of presenting heritage to

travelers.

Along with the emergence of these two sectors,

several other groups have also developed, including

a large number of education professionals as well as

community representatives. There is also a certain

cultural diversification in Ukraine.

From the Figure 1, it can be stated that the

emergence of attractive hotels can incentivize the

motif of cultural tourism and a significant rise has

been observed from 2014 to 2019.

immensely impede the current development of

cultural tourism in Ukraine

The culture of Ukraine is totally influenced by

the “Eastern orthodox church and various traditions

of Slavic mythology”. There is a huge requirement

of implementing attractive strategic planning that

can assist an exponential rise of cultural tourism in

Ukraine. According to some research, it has been

revealed that government officials cannot ensure the

community by incorporating strict strategic planning

things.

An arrangement of the exhibition on the cultural

sites as well as an exhibition of cultural festivals is

also important to spread the cultural significance

around the whole community. Making clear and

regular contacts as well as building good

relationships among several educational institutions

in the field of proper planning of cultural tourism is

important for improvising a compact strategic plan.

Audience-centric educational program and at the

shops. Effective training for team building,

leadership management, and constant assessment of

creative innovation is important things for a well

capacity building. After all, it can be stated that a

good strategic framework is needed immediately to

of Ukraine.

Theme 4. Co-operation at diverse levels such as

government bodies as well as non-governmental

institutions encourages the improvement of cultural

tourism

Effective leadership management is needed for

the tourism professionals to guide the tourism

individuals towards a huge revenue generation as

well as provide a better travel experience to the

travelers. Apart from this, there is a huge need to

Fig. 2: Development of cultural tourism in Ukraine

Source: Self-created

Effective trying in sharing information as well as

organizing a regular meeting with all the

tourism and there are a few important steps that

have been needed to boost up this sector at an

exponential rate (Siutkin et al. 2017).

Explaining a transparent decision to the

community individuals and museum staff,

encouraging leadership at all professional levels,

collaborating working with diverse institutions,

understanding the demand of the community,

weekly training about innovative technologies

regarding tourism management, hiring expert

professionals are considered as some of the

important steps to uplift the current condition of

tourism.

Question 1. Is there a need to implement digital

technologies to improve the experience of travelers,

as well as to share information about the culture of

Ukraine? (see table 2, Fig. 3).

Table 2. Requirement of imposing digital technologies to enhance a good experience of the travelers

Source: Compiled by the authors

According to the table 1, it has been seen that

there are 50 individuals who have given a strong

positive reply regarding a transparent requirement of

incorporation of digital technologies for increasing a

Figure 3. Answers on the Question 1 Requirement of

imposing digital technologies to enhance a good

experience for the travelers

work as a team, as well as the adoption of a

transparent strategic decision, important for the

exponential improvement of cultural tourism in

Ukraine?(see Table 3).

From table 2, it can be stated that 60 individuals

have given a positive reply that indicates the strong

acceptance of this proposal. Through this survey

response, it can be transparently said that good

strategic teamwork, as well as decisions, are needed

for the improvement of cultural tourism.

Source: Compiled by the authors

Among the total percentage, 57 % of survey

individuals have given strong positive replies. Only

15 % of individuals answered negatively. It signifies

a huge acceptance of the mentioned proposal.

Question 3. Is there a need to introduce staff

training methods to expand their skills regarding

the process of expanding cultural tourism?

Source: Compiled by the authors

empowerment of staff through skill development is

a positive reply to the question. Only 16 % of the

people have given an answer with negativity. It

signals a huge expectancy of the most requirements

in the field of Training of the employee for the

advancement of economic growth of sales in the

worldwide market. The hotel and tourism industry

should get the proper idea about the training and

should include the communication for the customer

service of the tourist, and then there should be some

changes in the management department expectation

for knowing the role of each and every employee of

tourism in Ukraine. We found that Ukraine has a

huge cultural heritage, which includes museums that

play an important role in the tourism industry. In

national tourism, cultural heritage plays an

important role in stimulating national pride in its

history. Therefore, in Ukraine, the museum is an

important state historical monument (Karpa et al.,

2020). However, in order to attract more tourists and

create a proper environment for tourists, the country

should provide tourists with suitable places to stay

sustainability. Modern Ukrainian hotels train

development (Kyrylov & Yarovoy, 2018). The main

emphasis, which is relevant at the moment, is more

attention to the environment, ensuring its

preservation and recreation. The Ukrainian

authorities are trying to develop and are preparing

plans to support the sustainable recovery of tourism

by promoting the digital transition.

It should be emphasized that the field of tourism

is the type of business that feels the impact of global

digitalization the most and is the link that conveys

its trends to the end consumer and at the same time

Ukraine is full of significant tourist potential, and

not only in the purely direct meaning of this word,

currently we are talking about the potential for the

of the types of tourism, but also as an export

strategy for the development of the cultural sphere

of the city, in close relationship with the

development of the urban area.

References:

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[3] Chernega, O. B., Gorina, G. O., Romanukha,

[4] Euneighbours.eu, (2022), Report on

[5] Grytsiuk, M., Grytsiuk, P., &Gryciuk, Y.

[6] Iaromenko, S. G., Shykina, O. V., &Niecheva,

[8] Karpa, M. I., Akimov, O. O., & Shykerynets,

[10] Kiselyov, Y. O., Adamenko, M. I., & Rudy,

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[12] Panchenko, T., Sukach, M., & Golub, A.

[15] Siutkin, S., Kornus, A., Kornus, O.,

[16] Statista.com, (2022), Annual number of hotels

[18] WTO (2022) UNWTO World Tourism

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