million hectares, or 21% of the EU's organic
farmland (12.1 million hectares), were located in
Eastern Europe (EE) in 2016. It means that the EE
countries have a significant impact on the
transformation of the organic market after the 2022
events. According to available data, the organic EE
market is at least 524 million euros (Willer &
Lernoud, 2018), but the EE organic market is a
market segment that is particularly underdeveloped
(Moellers, 2014). Until 2022, the organic sector in
the EE countries was slower to develop than in the
EU as a whole. Organic area and production
development did not match similar market
development or product processing infrastructure
(Willer & Lernoud, 2018).
The events of 2022, among which the main are
the food crisis, changes in the structure of consumer
demand, rising food prices, and the migration of
Ukrainians due to Russian aggression, will be
reflected in the organic products markets. Therefore,
it is relevant to explore the transformations in the
organic food markets due to the events of 2022 in
Eastern Europe.
This article aims to identify possible changes in
the markets for organic products due to the events of
2022 in Eastern Europe.
2 Literature Review
The scientific literature actively investigates the
formation and development of organic products
markets in the EE region, in particular, the main
research occurs between 2011 and 2015. During this
period, there is the formation of the legal
framework, institutions, and policies of state support
for organic food producers, which is associated with
the accession of EE countries to the EU. The
characteristics of the organic products markets of
the CE are an excess of production over
consumption, lack of raw materials for domestic
processing of organic products, and imports of
processed organic products, which leads to a
negative impact on local development projects.
Based on a study of the organic market in
Eastern Europe, Gauvrit & Schaer (2013) found that
the markets of Poland, Hungary, Czech Republic,
and Romania are the main in terms of turnover.
According to another study, the size of the organic
market of EE countries was €260 million in 2011
(Jansen & Schaer, 2012). The markets have
developed with different dynamics in terms of
turnover: in Bulgaria and Poland, the market grew
five times from 2006 to 2010; in the Czech Republic
and Romania, the market grew four times from 2006
to 2020; in Estonia, the market has doubled over the
same period; almost no market growth in Hungary
and Slovakia.
Jansen & Schaer (2012), Gauvrit & Schaer
(2013) systematized the main characteristics of the
organic market of the EE countries: the Czech
Republic market is the most developed; Poland and
the Baltic countries show the highest growth rates,
including their production; the markets of Ukraine,
Bulgaria, Romania - the giant markets, which began
to quickly develop local organic markets and where
growth is traced to lower levels; Hungary is growing
at the lowest rate. In general, there is an
intensification of local organic markets development
processes in the EE countries, in particular export-
oriented ones (Jansen & Schaer, 2012; Gauvrit &
Schaer, 2013). At the same time, the main problem
of EE markets is the development of small farming,
its access to foreign markets, and the construction of
effective marketing channels. As Moeller's (2014)
study on the organic market development in
Romania shows, small farms face extraordinary
difficulties in the formal market channels
development, so they are focused on the production
of the goods for their residence and informal sales.
From the consumers' point of view, this lack of
market orientation leads to the need to rely on food
imports.
The scientists identify (Willer & Schaack, 2015;
Shivarov, 2017) among the main challenges for the
development of the organic market in EE countries
the following: the problem of motivating and
training farmers for technological organic
production, ensuring supply chain efficiency,
providing economies of scale from product
processing and retailing, informing consumers and
incentives to purchase organic products,
consolidating support policies, explaining labeling
and product certification.
Research on organic markets in CEE countries in
recent years indicates some positive developments.
Willer & Schaack (2015) note that the accession of
new countries to the EU after 2004 (including
Poland and Romania) ensured the growth of the
organic production area. On the other hand, thanks
to the state support formed by the EU, organic
farming in the EE countries began to grow. Willer,
Schaack & Lernoud (2019) identified a growing
trend of organic markets and slow growth of organic
areas in the EU overall. Shivarov A. (2017)
identified differences in CEE organic markets in
terms of customer attitudes towards organic
products and their income levels, production and
distribution models, and export orientation.
Pawlewicz, Brodzinska, Zvirbule & Popluga (2020),
based on FiBL data from 2000 to 2017 for Poland
WSEAS TRANSACTIONS on ENVIRONMENT and DEVELOPMENT
DOI: 10.37394/232015.2022.18.87
Nadiia Andrusenko, Liliia Martynova,
Vitalii Sharko, Kateryna Garbazhii,
Serhiі Hyrych, Olga Vasylyshyna