NONE 20260624112919761 wseas/wseas content-registration-form@crossref.org content-registration-form DESIGN CONSTRUCTION MAINTENANCE 2944-912X 2732-9984 Raluca Nicolaescu Department of Management and Industrial Engineering University of Petrosani No.20 Street, Petrosani, Hunedoara ROMANIA The paper analyses the role of DevOps principles and metrics in the scaling process of Startup businesses. Startups, identified as key drivers of innovation and economic well-being, have faced challenges regarding the scaling processes once product-market fit is achieved. In order to address this issue, frameworks have been developed and proposed for implementation, but most of these are focused on Startups operating in the health sector. In the current paper, the author proposed a framework for scaling innovation in Startup businesses, regardless of their sector of activity. 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