The Impact of Perceived Risk and Technology Acceptance Model on
Gen Z's Adoption of Digital Banking
LEDIS JULIA, PRITI SIWA LINGGAM, RAFIADRI HIBATULLAH, JERRY S. JUSTIANTO
Faculty of Digital Business,
Bina Nusantara University,
Jl. Hang Lekir 1 No 6, Jakarta,
INDONESIA
Abstract: - This study examines the effect of perceived usefulness, perceived ease of use, and perceived risk on
Gen Z's attitude toward using digital banking. Furthermore, this study examines whether the attitude toward
digital banking influences their intention to use it. This research applied a quantitative approach, with the
sample study being Gen Z between the ages of 18 and 25. With a total sample size of 148 respondents, an
online questionnaire was distributed through Google Forms to gather the data. Structural Equation Modelling
(SEM) with SmartPLS 4.0 software is the method of data analysis employed. It was found that perceived
usefulness and perceived risk have a significant effect on attitude toward digital banking, whereas perceived
ease of use does not have a significant effect. Perceived ease of use is positively significant towards perceived
usefulness. Lastly, attitude toward the use of digital banking has a positive effect on the intention to use digital
banking. Novelty/value- One characteristic of Generation Z is their familiarity with technology. Gen Z is the
Generation that will continue to utilize technology; thus, it is crucial to understand their decisions about the
usage of digital banking. This study sheds light on previously understudied aspects affecting attitudes and
intentions toward digital banking in Indonesia.
Key-Words: - Perceived Usefulness, Perceived Ease of use, Perceived Risk, Intention to use, Digital banking,
Technological Acceptance Model
Received: May 3, 2022. Revised: August 6, 2023. Accepted: September 8, 2023. Available online: October 19, 2023.
1 Introduction
Fintech has increased due to the impact of rapid
information technology development on mobile
devices. Consumers, notably members of
Generation Z, will benefit from this new
technology, which is anticipated to simplify user
transactions. The Internet generation may spend
more than seven hours per day online. As the latest
Generation, Generation Z is distinguished by their
familiarity with technology as they have grown up
and been exposed to it. This generation has lots of
innovation, so they can use technology to innovate
everything. In modern digital life, digital literacy is
crucial, particularly for Generation Z. Furthermore,
the millennial generation's loyalty is minimal, so
millennials will reject it without hesitation when a
superior product is available. Additionally, changes
in societal lives have been affected by the
advancement of information technology and the
usage of electronic currencies. This new technology
was intended to benefit customers by making
consumer transactions more convenient and
straightforward, [1]. The rapid growth of
information technology has transformed the
businesses. The development of information
technology has affected the banking industry by
placing information technology.
One of the factors that support this
transformation are smartphone adoption and
massive internet penetration in Indonesia.
Indonesia has the opportunity to become the
country with the largest digital economy
development in the Southeast Asian region. One
interesting phenomenon in Indonesia is the
accelerated adoption of digital banking by
Generation Z, born between the mid-1990s and
early 2010s. This phenomenon reflects a massive
transformation in the way Generation Z interacts
with financial services. However, despite the huge
potential of digital banking, there are elements that
attract attention, namely the influence of risk
perception and the Technology Acceptance Model
(TAM) in the adoption processes. Many
Generations Z in Indonesia may face dilemmas
regarding the security and privacy of using digital
banking, as well as the extent to which this
technology is convenient and useful to them. This
WSEAS TRANSACTIONS on COMPUTER RESEARCH
DOI: 10.37394/232018.2024.12.1
Ledis Julia, Priti Siwa Linggam,
Rafiadri Hibatullah, Jerry S. Justianto
E-ISSN: 2415-1521
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phenomenon illustrates the importance of
understanding the psychological complexities and
risk factors involved in Generation Z's decision to
adopt digital banking, and how the influence of
technology can help ease this uncertainty. This is
highlighted in order to develop better strategies to
increase digital financial literacy and encourage the
growth of digital banking in Indonesia.
Governments have tightened laws in response
to the COVID-19 pandemic to account for the
"New Normal." Due to the lack of physical contact
in service interactions, such as banking and
financial services, there has been a rise in customer
demand, [2]. Financial industries should innovate
by completely digitizing their goods and services to
conform to this new norm. Despite its perks and
convenience, digital banking customers must
perform a risk-benefit analysis. Regardless of the
distribution mode, digital banks must provide the
same degree of reliability and service to their
customers. A sizable consumer base still refuses to
employ these services due to uncertainty and
security concerns. Therefore, it would be beneficial
for bank managers to comprehend the reasons for
this reluctance when formulating strategies to
increase digital banking usage. Consumers,
financiers, and policymakers, among others,
began to devote much attention to digital banking.
The distribution of financial goods by the finance
sector and other businesses is most effectively done
via the Internet and mobile applications. Without
the need to invest in or build infrastructure, digital
banking gives residents of developing regions
access to financial services, [3]. Through digital
technology, banks can provide their customers with
higher-quality goods and services while saving
time, cutting operating costs, and improving
supervision, risk management, and security
controls.
Furthermore, Ease-of-Use and Usefulness is a
key hurdle to promoting the distribution of services
among younger users, such as Generation Z (Gen
Z), who appreciate experimenting with new
technologies, including digital institutions. Banks'
tremendous expenditure and effort to deliver these
services will be useless if customers do not accept
or use digital banking services. There are several
previous studies that refer to the technological
acceptance model and also perceived risk regarding
attitude and intention to adopt technology. The
technological acceptance model and perceived risk
have been studied for attitude and intention to
adopt technology. Financial services adoption
perceived usefulness improves client attitudes and
usage intentions, [4]. There is no evidence that
perceived ease of use and perceived risk affect
customer behavior and intention to use. According
to, [5] perceived risk and usefulness both
negatively and favorably affect intention. Perceived
ease of use influences perceived usefulness, which
increases internet banking acceptance, but not
intention to use. Furthermore, the previous research
surveys are mainly taken from age 18 50.
Therefore, By balancing the measurement of ease-
of-use with user barriers and creating a more
detailed survey, this feature is expected to offer
novelty, especially for Generation Z. This study
will primarily employ the technology acceptance
model and perceived risk, but it differs from earlier
studies in that it models perceived risk as a single
construct rather than considering its true
characteristics or elucidating why customers reject
such banking services. We undertake a more
thorough analysis of the features of the perceived
risks to better understand its correlation to adopting
digital banking. To evaluate which risk factors are
more important in this sector, we classified
perceived risk into two categories, Financial Risk
and Security Risk, as proposed by, [6].
The primary demographic for digital banking
in Indonesia consists of tech-savvy individuals with
a minimum age requirement of 1825 years. By
2021 and 2025, the proportion of Generation Z
using digital-only banks without local branches is
projected to increase steadily. In fact, by 2025, 45,4
million members of Generation Z will use digital
banking, up from 27.1 billion this year, [7].
Therefore, this study concentrates on Gen Z
consumers aged 18-25. Thus, this paper
investigates whether perceived risk and TAM
impact customer attitudes toward the intention to
adopt digital banking, especially in Gen Z.
2 Literature Review
2.1 Technological Acceptance Model
TAM is an acronym for Technology Acceptance
Model, which was first introduced in 1989, [8].
According to, [9] TAM believes that the use of
information systems can enhance the performance
of an individual or organization and facilitate the
completion of tasks by its users. It is anticipated
that TAM will assist in predicting a person's
attitude and acceptance of technology and can
provide the necessary fundamental information
regarding the factors that are driving the
individual's attitude, [10]. TAM's primary purpose
is to provide a foundation for comparing user
beliefs, attitudes, and objectives to external factors.
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TAM believes that two individual beliefs,
perceived usefulness and perception of ease of use
are the main influences on technology acceptance
behavior. Perceived Usefulness describes the level
of a person’s confidence that in the use of the
system will improve its performance. Perceived
ease of use describes a person’s degree of
confidence that the use of an information system is
easy and does not require hard work, [11].
Technology Acceptance Model (TAM) is used in
research aimed at identifying and explaining the
influence of benefits and ease on the attitude of the
generation Z in adopting the use of digital banking,
[12].
2.2 Perceived Ease of Use
Perceived ease of use is defined by, [13] as a
person's belief that utilizing technology is
effortless. According to the customer's perception
of digital technologies, ease of use when using
them might be more challenging than not using
them, [14]. The perceived ease of use of an
invention or service is determined by people's
preferences and perceptions of the effort necessary
to get it. The perceived ease of use may impact a
customer's impression of service, causing them to
buy a homogenous product rather than one with
regional variations. If users think a service or
innovation will be difficult to understand and takes
time, they will not purchase it. Customers prefer
options that essentially offer the same activities
with less time to study them, [15].
2.3 Perceived Usefulness
The potential to employ technology to improve the
customer's capability to achieve goals is
emphasized by the concept of perceived usefulness.
Alternatively, perceived usefulness is how a
consumer perceives cloud computing may be
advantageous. Customers define perceived
usefulness as the amount of advantage received
through the use of the technology, [16]. [8], stated
that individuals are motivated to use data systems
more effectively when perceived usefulness is
alluded to with a level of certainty. People appear
to be more likely to adopt digitalization if less
effort is required. People's judgments of early
testing and their decision to use the new tech for
maximized work quality are considered as
perceived usefulness. Perceived usefulness is
another way to describe how users benefit from
using technology, [17]. Hence, individuals are
willing to adopt cashless transactions within
Internet commerce if they perceive advantages
from the banking systems.
2.4 Perceived Risk
Perceived risk is individuals' understanding and
assessment of their decisions' uncertainty and
potentially harmful consequences, [18]. It
represents an individual's subjective expectation of
prospective loss rather than the likelihood of
negative outcomes, [19], [20]. As a result, even
people in the same context will likely perceive risk
sources differently and risk assessments for each
source, [21]. The present study examined two
forms of perceived risk, security, and financial risk,
and these five risks associated with online banking
are explained below:
Security Risk: This is described as a potential loss
brought on by fraud or a hacker jeopardizing an
online bank user's security. By seeming to be a
reliable person in an electronic contact, phishers try
to fraudulently obtain sensitive information, such
as usernames, passwords, and credit card numbers,
[22]. A phishing attack occurs when a user clicks
on a link in a fraudulent email that claims to be
from a reputable source and directs them to a
similarly fraudulent website where their personal
information is collected, [23]. Both fraud and
hackers cause consumers to lose money but also
violate their privacy, which is a main concern for
many Internet users, and using online banking
services makes them susceptible to identity theft,
[24].
Financial Risk: The risk of financial loss resulting
from transaction errors or bank account abuse is
known as. Many customers are concerned about
losing money when purchasing or transferring
money via the Internet. Currently, the assurance
offered in conventional settings through official
processes and receipts is unavailable in online
banking transactions. Hence, customers struggle to
get compensated when there are transactions errors,
[25].
2.5 Attitude
Attitude is a person's good or negative mental state
about a particular activity, [26]. In terms of
adoption or refusal to utilize the technology,
divides such as views, attitudes, and consumer
imaginations around crucial digital banking
elements have become more relevant than the
personal, psychological utilitarian components,
[27]. [28], demonstrate that trait-based customer
differentiation has a stronger influence on the
establishment of consumer attitudes and behavioral
intents than demographic and psychological
elements. Numerous research in the area of e-
business has discovered that a person's attitude
directly and significantly affects their behavioral
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intention to use a certain e-business application,
[29].
2.6 Intention to Adopt
[8], defined intention as a measurement to assess
how strongly an individual perceives their intention
in connection to engaging in the desired activity.
[30], use intention as a factor to figure out how
likely it is that an action will happen in the future.
[31], says that people's intentions are thought to
show what motivates them to do something.
Intentions demonstrate a person's effort and
willingness to put into their intended course of
action. [8], found that "perceived usefulness" and
"perceived ease of use" have a direct effect on
purpose which a person believes that employing a
system will increase his productivity at work. This
variable is pertinent to the study as the digital
banking application is regarded as innovative, and
the benefits offered are strongly associated with
usability. According to several research, there is a
direct connection between attitude and intent to use
and perceived usefulness and attitude, [32].
3 Research Model and Hypothesis
3.1 Hypothesis Development
Perceived usefulness, which convinces people that
technology will improve their jobs, is a crucial part
of the TAM model, [8]. Perceived usefulness is the
degree to which an individual thinks that
employing technology will enhance their
performance. In other words, individual beliefs on
whether Internet banking services are more
beneficial than conventional banking services vary,
[33]. It suggests that consumers will use online
banking services, which might reduce waiting
times and increase output. Perceived usefulness is a
key indicator of technology acceptance.
Technology is more likely to be used the higher its
perceived usefulness. Technology is more likely to
be used if people believe it is useful. The above
discussion, therefore, supports our initial
hypothesis.
Numerous IT fields that are used to evaluate
how well people perform in their profession,
personal lives, and academic pursuits have adopted
perceived usefulness, which relates to the original
TAM paradigm, [34]. According to, [8] perceived
usefulness is the extent to which a person believes
that employing a system will increase his
productivity at work. This variable is pertinent to
the study as the digital banking application is
regarded as innovative, and the benefits offered are
strongly associated with usability.
One of the key factors in the adoption of novel
technology is perceived usefulness, which raises
consumer satisfaction and loyalty. According to,
[35] perceived usefulness is the most important
factor in determining whether digital banking will
be adopted. As opposed to this, [36], discovered
that perceived utility had no appreciable impact on
attitudes toward or desires to use digital banking.
As the usefulness of technology increases,
customers will be happier, and it positively impacts
their attitude, making them highly adopt the
technology. Therefore, the hypothesis created is as
follows:
H1: Perceived usefulness has a positive effect on
customer attitude towards the adoption of digital
banking
Perceived ease of use is the degree to which an
individual feels utilizing a system or technology
would be effortless. Perceived ease of use also
refers to the degree to which clients are at ease
when learning to utilize online banking services.
Therefore, the greater the perceived ease of use of a
program, the greater the likelihood people will
adopt it, [37], [38], argue, in a similar vein, that
the simplicity of use also encourages users to adopt
digital banking services. [39], found that people are
more likely to adopt online banking services if they
are convenient, user-friendly, and simple to
manage.
Perceived ease of use has a substantial positive
influence on attitudes toward usage, [40]; the
perception of ease of use has a substantial impact
on the perceived usefulness of, [41]. A consumer
with a good attitude toward mobile banking, for
instance, will exhibit positive behavior toward
mobile banking use, [42]. Additionally, customers
who find mobile banking beneficial and simple will
have a good attitude toward its utilization, [43]. As
the ease of use of technology increases, the
customer will be happier, and it positively impacts
their attitude, making them highly adopt the
technology, [44]. Therefore, the hypothesis created
is as follows:
H2: Perceived ease of use has a positive effect on
customer attitude towards the adoption of digital
banking
Perceived ease of use refers to the users
perception of how easy it is to use or operate that
technology. However, perceived usefulness is the
users perception of how the technology can
enhance their performance to make life easier. As
to this concept, it would be how much the users
believe that using digital banking would be
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beneficial for their financial transactions. In the
model, perceived ease of use and perceived
usefulness directly influences a person’s attitude
towards using digital banking which in turn
influences their intention to use. If users find digital
banking ease to use, they are more likely to believe
and use it without much effort, which positively
affect their attitude towards using digital banking.
Similarly, when users perceived digital banking
as useful, this positive perception will contribute to
their attitude. Ultimately, the more positive attitude
than the greater their intention to use digital
banking services. The direct correlation between
the two variables is when users perceived
technology as easy to use, they are more likely to
find it useful. This is because a straightforward user
experience makes it easy for user to realize the
benefit and value of the technology. When a service
is simple to use, consumers feel certain that it will
give them freedom and comfort, [8], [17].
Customers find it more challenging to use and
obtain traditional counter services than digital
banking services. The usability of a service affects
customers' perceptions of its utility and their
attitude toward it, [17], [44]. According to TAM,
perceived ease of use and perceived usefulness
both contribute to the development of positive
associations with using technology, which, together
with perceived usefulness, leads to people's
increased tendency to use it. Additionally,
perceived ease of use is anticipated to positively
impact people's perceptions of technology
usefulness. When technology gets easier to use,
customers will likely have an image of usefulness
from the technology. Therefore, the hypothesis
created is:
H3: Perceived ease of use has a positive effect on
consumers' perceived usefulness towards the use of
Digital banking.
Perceived risk has been used to explain
consumer behavior. Perceived risk is the
expectation of loss by an online or digital banking
user. Perceived risk has several dimensions;
however, in this study, two dimensions are used:
Financial risk and Security Risk. Financial risk is
the possibility of financial loss due to wrong
transactions or erroneous account usage. Many
consumers are hesitant to use digital banking
because they worry about such losses, [25]. Offline
banks often have qualified personnel for
verification of the payee's account number and
transfer amount. However, lacking such protections
in digital banking can lead to insecurity and
uncertainty. Security is defined as a threat that
creates a ''circumstance, condition, or event that has
the potential to cause financial damage to data or
network resources in the form of destruction,
disclosure, modification of data, denial of service
and/or fraud, waste, and abuse'', [45]. Hence,
network and data transaction attacks and
unauthorized access to the account via false or
erroneous authentication are threats in digital
banking. According to, [46], the adoption of digital
banking is significantly hindered by security
concerns. In the context of digital banking,
perceived risk can includes concern about security
and financial loss. Perceived risk can have a
negative impact on customer attitudes toward the
adoption of digital banking. If customers perceive a
high level of risk associated with using digital
banking services, their overall attitude and
willingness to adopt these services can be
negatively affected. Customers might worry about
the security of their sensitive financial information
when using digital banking platforms. If they
believe there's a risk of their personal data being
compromised, they might be hesitant to adopt
digital banking services. They might also be
concerned about the possibility of fraudulent
activities or identity theft in digital banking
transactions. The fear of financial loss and damage
to their credit might deter them from embracing
these services.
H4: Perceived Risk has a negative effect to
customer attitude toward the adoption of digital
banking
Attitude is described as individuals' behaviors
by looking at the extent to which personal activities
are positive or negative. Several researchers have
noted that attitudes are determinants of consumers'
use systems explain that Attitude is the user's desire
to use the system, [47]. Attitudes toward digital
banking are defined as individuals' overall affective
reactions to digital banking, [48]. Attitude play a
crucial role in adoption of digital banking services;
a positive attitude generally leads to a higher
likelihood of adoption. In the context of digital
banking, when individual have a favorable attitude
towards digital banking, they recognize the
advantages of using digital banking and feel at ease
with the technology and its features and it also
links to trust in the security measures and reliability
of the digital banking platform. A positive attitude
toward digital banking is a strong predictor of
adoption. Therefore, a hypothesis can be
formulated:
H5: attitude has a positive effect toward the
adoption of digital banking
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3.2 Research Model
There are 5 constructs in our model, which include
perceived ease of use, perceived usefulness,
security risk, financial risk as an independent
variable, attitude as the mediating variable, and
intention to adopt to use as the dependent variable.
The framework of this research is presented as
follows:
Fig. 1: Research Model (Created by: Authors)
4 Research Method
4.1 Data Collection
For data collection, this study distributed a
structure to DB users in Indonesia. The sample in
this study is Gen Z., [49], states that, based on data
from the Indonesian population census, the
Generation accounts for 60 million or 27.94% of all
Indonesian citizens. Moreover, the popularity of the
Internet among Indonesians has facilitated the
growth and use of a new banking model.
Generation Z has the highest percentage of Internet
adoption compared to other age groups, at about
83,58%. The conceptual model includes a list of 24
questions in 6 constructions, including PU, PEOU,
SR, FR, ATT, and INT.
All items are measured on a Likert-type scale
ranging from “1” (strongly disagree) to “5”
(strongly agree). Partial Least Square Structural
Equation Model (PLS-SEM) software is used to
conduct the study, [50]. This method could explain
the variations between the target constructs with
abnormal data. The initial measurement model is
examined in two-step of the PLS-SEM procedure
to ensure the reliability and validity of the data.
Second, the structural model is evaluated for path
analysis and testing hypotheses.
The sample size for this research is yet
unknown; however, to consider the sample, we will
use the "sample to variable" ratio method. A
minimum observation-to-variable ratio of 5:1 is
suggested by the sample-to-variable ratio, while
values of 15:1 or 20:1 are recommended, [51]. This
means that each independent variable in the model
must be taken into account for a minimum of five
respondents. The 15 or 20 is recommended to avoid
underpowered studies. In this research, there are 5
independent variables. Therefore, our research
sample will be as follows:
4 Independent variable x 20 respondent per
variable = 80 Respondent minimum
4.2 Measurement Development
The instrument was designed to include 2 parts of
the questionnaire. The first part was used to collect
basic information about respondent characteristics,
which included name, gender, age, education, job,
domicile, expenses per month, and experience
using conventional and digital banking. The second
Perceived
Usefulness
Perceived Ease
of Use
Attitude
Perceived Risk
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part of the questionnaire was developed based on
perceived usefulness, perceived ease of, security
risk, financial risk, attitude, and intention to use.
Perceived ease of use was adapted from the
measurement defined by, [17], [52], [53]. Perceived
usefulness was adapted from the measurement
defined by, [8], [54], [55]. Perceived risk was
adapted from the measurement defined by, [56],
[57]. Attitude and intention to use were adapted
from the measurement defined, [52], [58], [59],
[60], [61].
5 Result
5.1 Distribution of Participant Profiles
The measurement model was initially examined to
gauge the convergent and discriminant validity of
the data collection. The structural model will next
be investigated to determine the direction and
strength of the theoretical construct.
Table 1 (Appendix) demonstrates that female
participants made up more than half of the
participants in this study, making them the
majority. The participants for this study are Gen Z
in the range of 18-25 years old. In this study, most
of the respondent comes from around
JABODETABEK. Regarding digital banking, the
most used digital bank is ALLO BANK which
covers 29% of the respondents. All the respondents
taken in this study are conventional and digital
bank users.
5.2 Analysis of the Measurement Model
The outer loading in the Table 2 (Appendix)
explains that all variables have results greater than
0.7. The Ease-of-use variable displays the results of
items that meet the conditions (PEOU1 PEOU5).
Similarly, the usefulness variable displays the
results of items that meet the condition (PU1
PU5). Furthermore, a Perceived risk with 2
dimensions, FR with a measurement of FR1 FR 2
and SR with a measurement of (SR1 -SR 4), also
meets the condition. Intention as the dependent has
also met the condition. However, for the attitude
variable, ATT3 as a result of less than 0.6, so it
must be eliminated. All items in this study were
valid after re-running and deleting the ATT3.
Composite reliability and Cronbach's alpha
have a rule of thumb greater than 0.7, [62]. Table 3
(Appendix) also shows the results of reliability
based on Cronbach's alpha (CA) and composite
reliability (CR), where all variables have results
greater than 0.7, indicating that all variables in this
study are reliable.
Referring to Table 4 (Appendix), the CR for all
constructs is above 0.70, and the AVE values are
between 0.779 and 0.954. The discriminant validity
was assessed using Fornell and Larcker (1971) by
comparing the square root of each AVE in the
diagonal with the correlation coefficients (off-
diagonal) for each construct in the relevant rows
and columns. Overall, discriminant validity can be
accepted for this measurement model and supports
the discriminant validity between the constructs.
5.3 Fit Model and Coefficient of
Determination
Table 5 (Appendix) shows that the adjusted R-
square result for Attitude is 0.461. The variable
(PEOU, PU &, PR) can explain 46.1% of the
relationship between Attitude. Intention has the
adjusted R- squared of 0.470, meaning that attitude
explains 47% of the relationship between Intention.
Lastly, Perceived usefulness has an adjusted R
Square of 0.719, which shows that ease of use can
explain 71.9% of usefulness, and lastly is Perceived
risk which has an adjusted R-Square of 1.
5.4 Hypothesis Testing
Table 5 (Appendix) displays the result of the
research hypothesis test. The P-Value of 0.003
(<0.05) in the perceived usefulness path to attitude.
Therefore, perceived usefulness has a significantly
positive effect on attitude toward digital banking.
The ease-of-use path toward attitude has a different
result with a p-value of 0.080 (>0.05), indicating
an insignificant yet positive effect on attitude.
Furthermore, ease of use towards usefulness has a
pvalue of 0.000, indicating that the relation
between this variable is significant and has a
positive effect. Another relation is perceived risk
towards attitude, which has a pvalue of 0.000,
indicating that it has a negative and significant
effect. Lastly, attitude towards intention to use has
a pvalue of 0.000 which means it has a
significantly positive affect. P value in this study
is indicated as significant if it is less than "0.05";
therefore, the result of hypothesis testing is
mentioned in the remark column of Table 6
(Appendix).
Based on the result of Table 6 (Appendix), the
authors confirmed that Perceived Usefulness &
Perceived Risk has a positive relationship with
attitude and intention to use digital banking.
Similarly, Perceived ease of use has a positive
relationship with Perceived Usefulness. The result
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is confirmed due to all the p values of these
variable were less than 0.05. Therefore, Hypothesis
H1,H3,H4 and H5 were accepted.
6 Discussion
Several insightful results can be summarized for
the research framework. It is assumed that applying
the IT framework increases a task's efficiency, [63].
In this research, Perceived usefulness is seen to
have a significant positive effect on attitude.
However, the other two variables did not
significantly affect attitude.
In this study, perceived usefulness has a
significant level of 0.011 which indicates that this
variable has an effect on attitude and the intention
to adopt digital banking. Surveys stated that Gen Z
would gladly use technology if it provided an
obvious advantage or minor security drawbacks
and technology that help them to monitor and
reduce their energy and cost, [64]. The value that
customers place on a technology's quality
determines how helpful it is. Consumers may only
find digital banking beneficial if they think it is
superior to traditional banking. Consumers will
likely adopt it if it has more usefulness. Hence, the
result shows that respondent takes digital banking
as a useful tool to help their finances. The study is
support by, [65].
Perceived ease of use and perceived usefulness
also have a similar effect which is significantly
positive. The result of its significant level is 0.000,
which indicates that when something is easy to use,
it is intuitive, requires minimal effort to operate or
understand, and provides a smooth user experience.
This ease of use can enhance the overall usability
of a product, making it more accessible and
enjoyable for users. This outcome is consistent
with, [4] earlier research.
Moving further, perceived risk has a negative
significant effect on attitude towards digital
banking. Currently, internet banking does not
provide staff assistance, unlike traditional settings
that provide confidence through official procedures
and receipts. As a result, when transaction errors
occur, it is typically difficult for customers to
request compensation. This also explains how
many customers reject Internet banking. The
biggest obstacle to the adoption of Internet banking
is security risk. This reveals that Internet users are
highly concerned about fraud and identity theft.
Supplementing encryption and robust
authentication should be a top priority in this field
to prevent fraud and identity theft. This finding is
supported by, [5].
The result of this study shows that Perceived
ease of use did not have a significant positive effect
on attitude towards digital banking. Customers
perceive the process of using digital banking
services as easy and intuitive, and it can positively
influence their attitude toward it. Customers are
more inclined to choose and accept a user-friendly
system, which fosters a more favorable attitude
toward digital banking. However, in the result
obtained, respondents did not consider digital
banking an easy tool per several measurements
taken in the studies. The fact that Gen Z has grown
up with the Internet, mobile devices, and other
connected technologies may be "normalizing" the
innovations they have witnessed, [66]. The result
reverses the original TAM model, which mentioned
PEOU as a factor that affects attitude. This finding
is supported by, [36], [67], in determining ease of
use towards attitude.
This research shows that attitude toward digital
banking has a positive and significant effect on
using digital banking. In this study, the attitude is
measured by three variables: usefulness, ease of
use, and risk. The respondent, in this case, has a
positive attitude towards digital banking and
increases the intention to use it. Banks must
emphasize a positive attitude toward digital
banking by providing usefulness and understanding
customer needs. According to TAM, an attitude
toward certain behavior is an output of users’
beliefs which are perceived ease of use and
perceived usefulness. This finding was consistent
with past research by, [68], [69].
7 Implication
7.1 Managerial Implication
As highlighted in this paper, the result shed light on
one important factor related to the attitude of gen Z
and their intention to adopt digital banking.
Perceived usefulness is the individual's belief in
how certain technology would improve their
performance or offer other benefits. The perceived
usefulness of digital banking has a significant
impact on the intention to adopt it. Managers in the
banking industry should consider the following
managerial implications related to perceived
usefulness. Perceived usefulness can be a source of
competitive advantage. If customers perceive a
bank's digital banking services as more useful and
beneficial compared to those of competitors, they
are more likely to choose that bank for their
financial needs. Managers should focus on
communicating and promoting the value and
WSEAS TRANSACTIONS on COMPUTER RESEARCH
DOI: 10.37394/232018.2024.12.1
Ledis Julia, Priti Siwa Linggam,
Rafiadri Hibatullah, Jerry S. Justianto
E-ISSN: 2415-1521
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Volume 12, 2024
benefits of digital banking to their customers. This
includes emphasizing convenience, time- saving
features, accessibility, and personalized services.
Digital banking should offer a wide range of
features and services that cater to customers'
financial needs. Managers should continuously
update and improve the functionality of their digital
banking. Managers who prioritize and invest in
enhancing the perceived usefulness of their digital
banking offerings can gain a competitive edge over
their rivals. By considering these managerial
implications, banks can increase the perceived
usefulness of digital banking, ultimately driving
customer adoption and usage of these platforms.
Furthermore, Perceived risk has also influenced
the intention to adopt digital banking in Gen Z.
Managers should proactively address the perceived
risks associated with digital banking by providing
clear and transparent information about security
measures, privacy protections, and fraud prevention
mechanisms. Additionally, managers should
emphasize the reliability and trustworthiness of
their digital banking platforms to build confidence
among potential adopters. To mitigate perceived
risks, managers should continuously invest in
enhancing the security infrastructure of their digital
banking platforms. This includes implementing
advanced encryption technologies, two-factor
authentication, biometric authentication, and
regular security audits. Demonstrating a strong
commitment to protecting customer information
and transactions, managers can instill confidence in
potential adopters and reduce their perceived risks.
By proactively addressing concerns, enhancing
security measures, providing education and
support, and leveraging social proof, managers can
reduce perceived risks and increase customers'
intention to adopt digital banking.
7.2 Theoretical Implication
In terms of theory building, this study attempts to
use the technology acceptance model and perceived
risk. The suggested approach adds to the emerging
literature, particularly in digital banking. The
theoretical implications of the positive effect of
perceived usefulness on attitude and intention to
adopt digital banking in Generation Z can be
understood through the model. TAM suggests that
perceived usefulness is critical to individuals'
attitudes and intentions to adopt a technology.
Regarding digital banking, if Generation Z
perceives digital banking as useful, it will lead to a
positive attitude toward digital banking adoption
and an increased intention to adopt it. This implies
that when Generation Z recognizes the usefulness
of digital banking, they are more likely to develop a
favorable attitude towards it and express a stronger
intention to adopt it.
Furthermore, TAM adds that a barrier to the
adoption of technology is the perception of risk.
When individuals perceive higher risks associated
with digital banking, it can negatively influence
their attitude and intention to adopt it. This implies
that perceived risk is an important factor to
consider when studying individuals' intention to
adopt digital banking. The benefits for the
conducting this research are multifaceted and
substantial. Firstly, this research offers the author
an opportunity to contribute to the understanding of
a timely and relevant topic in digital banking
services. It allows the author to engage with a
pressing issue affecting the Gen Z demographic, a
generation that plays a pivotal role in shaping the
future of digital banking. Secondly, by
investigating into the factors influencing Gen Z's
adoption of digital banking, the author gains
valuable insights into the shades of consumer
behavior and technology acceptance. This
understanding can be applied beyond the scope of
this research, potentially informing strategies for
businesses, financial institutions, and policymakers
seeking to navigate the evolving financial
technology ecosystem.
8 Conclusion and Limitations
This paper aims to explain customers' attitudes
regarding their intention to adopt digital banking.
The proposed model incorporates two categories of
perceived risk for a more thorough assessment. The
conclusions of this study should not be
Generalized, as with any other research. It can be
deduced that perceived usefulness has a favorable
and significant impact on the intention to use
digital banking. Then, attitude toward digital banks
has a positive and significant effect on using digital
banking. Perceived ease of use is also positively
significant towards perceived usefulness. Perceived
risk has a significant negative effect on attitude and
intention of adopting digital banking. However,
perceived ease of use does not have a significant
effect on attitude towards digital banking. This
study can give management in the banking and
non- banking sectors information on the variables
that could affect how the public perceives using
digital banking, allowing enhancements to the
product and service of digital banking.
Additionally, it may provide start-up businesses
ideas for creating more beneficial financial
solutions that are more suitable. For Indonesian
WSEAS TRANSACTIONS on COMPUTER RESEARCH
DOI: 10.37394/232018.2024.12.1
Ledis Julia, Priti Siwa Linggam,
Rafiadri Hibatullah, Jerry S. Justianto
E-ISSN: 2415-1521
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Volume 12, 2024
government, introducing digital banking to citizens
in Indonesia holds immense potential for driving
financial inclusion, economic progress, and
efficient government services. With a substantial
portion of the population lacking access to
traditional banking, digital banking can bridge this
gap by offering a convenient and accessible way to
manage finances. By formulating and enforcing
regulations that ensure security and consumer
protection, the government can instill trust in
digital transactions. Additionally, launching
targeted public awareness campaigns can educate
citizens about the benefits and safe practices of
digital banking, addressing any apprehensions they
might have.
Furthermore, there are not many limitations in
this research that can be addressed in subsequent
studies. The study solely examined Gen Z and did
not accurately represent the behavior of all
demographic age groups. It is expected that future
research will increase the scope to several ages. In
regard to variables, several variables can be used,
such a self - efficacy for future research, and
regarding perceived risk, the researcher has only
taken two dimensions. Hence, the future paper may
take a few more dimensions of perceived risk to
provide more detailed insight. Lastly, the area in
which the research is taken has only been done in
Indonesia; therefore, the area of research can also
be expanded.
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https://doi.org/10.1108/info-02-2015-0018.
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DOI: 10.37394/232018.2024.12.1
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Rafiadri Hibatullah, Jerry S. Justianto
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APPENDIX
APPENDIX 1. Variable Measurement (Created By Author)
Variable
Measurement
Source
Petunjuk penggunaan perbankan digital dapat dengan mudah ditemukan. (PEOU 1)
[45] & [53]
Penggunaan aplikasi perbankan digital dapat dengan mudah dipahami. (PEOU 2)
PERCEIVED
Layanan perbankan digital dapat diakses dengan mudah (PEOU3)
EASE OF USE
Perbankan digital mudah digunakan untuk menyelesaikan kegiatan perbankan saya
[54]
(PEOU 4)
Penggunaan perbankan digital akan mudah (PEOU 5)
Perbankan digital akan meningkatkan kinerja saya melakukan pembayaran (PU1)
[45], [55] [56]
[53]
Aplikasi perbankan digital meningkatkan produktivitas saya (PU2)
PERCEIVED
Aplikasi perbankan digital akan meningkatkan efektivitas pembayaran saya (PU3)
USEFULNESS
Saya merasa perbankan digital berguna (PU4)
Perbankan digital memberikan kontrol yang besar terhadap aktivitas pembayaran saya
(PU5)
Saat mentransfer uang melalui perbankan digital, saya khawatir akan kehilangan uang
[57]
karena kesalahan seperti salah memasukan nomor rekening atau salah memasukan jumlah
uang (FR 1)
Ketika kesalahan transaksi terjadi, saya khawatir bahwa saya tidak bisa mendapatkan
kompensasi dari bank (FR 2)
Saya tidak akan merasa benar-benar aman memberikan informasi privasi pribadi melalui
[57]
PERCEIVED
perbankan digital (SR 1)
RISK
Saya khawatir menggunakan perbankan digital karena orang lain mungkin dapat
mengakses akun saya. (SR 2)
Saya tidak akan merasa aman mengirim informasi sensitif di seluruh perbankan digital.
(SR 3)
Saya pikir menggunakan layanan perbankan digital membahayakan privasi saya (SR 4 )
[58]
ATTITUDE
Menurut saya menggunakan perbankan digital dapat menguntungkan (ATT 1 )
[59]
Mengadopsi perbankan digital akan membuat saya merasa baik (ATT 2)
[60]
Mengadopsi perbankan digital akan membuat saya tidak merasa bahagia (ATT 3) ( R )
Saya merasa mengadopsi perbankan digital memiliki manfaat bagi saya (ATT 4)
INTENTION
TO USE
Saya akan sangat menyarankan orang lain untuk menggunakan perbankan digital (INT 1)
[61]
Saya akan menggunakan perbankan digital untuk kebutuhan perbankan saya (INT 2)
Saya akan melihat diri saya menggunakan perbankan digital untuk menangani transaksi
[59]
perbankan saya. (INT 3)
Saya akan menggunakan layanan perbankan digital jika diperlukan (INT 4)
[53] [62]
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DOI: 10.37394/232018.2024.12.1
Ledis Julia, Priti Siwa Linggam,
Rafiadri Hibatullah, Jerry S. Justianto
E-ISSN: 2415-1521
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APPENDIX 2. PLSSEM MODEL (SmartPLS 4.0 , 2023)
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Volume 12, 2024
APPENDIX 3
Table 1. Sample Demographic (SmartPLS 4.0, 2023)
Measure
Item
Frequenccy
Percentage (%)
Age
1825
148
100%
Gender
Male
41
28%
Female
107
72%
Domicile
Bali
1
1%
Bekasi
15
10%
Bogor
40
27%
Depok
22
15%
Jakarta
41
28%
Medan
1
1%
Semarang
2
1%
Surabaya
3
2%
Tangerang
16
11%
Yogyakarta
6
4%
Batam
1
1%
Education
High School
36
24%
Undergraduate / S1
108
73%
Post Graduate / S2
4
3%
Expenses
<Rp3.000.000
46
31%
Rp3.000.000 - Rp 4.999.999
90
61%
Rp5.000.000 - Rp 6.999.999
11
7%
> Rp7.000.000
1
1%
Job
Private Employees
47
32%
Students
37
25%
Self employed
29
20%
State Officer
33
22%
Unemployed
2
1%
Conventional Bank Used
BCA
47
32%
Bri
3
2%
BNI
23
16%
MANDIRI
30
20%
CIMB
3
2%
DANAMON
14
9%
BTPN
3
2%
PERMATA
1
1%
Multiple Bank
24
16%
Digital Bank Used
JENIUS
26
18%
Brimo
3
2%
ALLO BANK
29
20%
BANK JAGO
20
14%
DIGIBANK
19
13%
BLU DIGITAL
13
9%
PERMATA ME
5
3%
DSAVE
2
1%
TMRW
6
4%
NEOBANK
2
1%
LINE BANK
4
3%
LIVIN MANDIRI
1
1%
Multiple Bank
18
12%
Use Of Conventional Bank
Savings
82
55%
Income
66
45%
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Table 2. Validity Test (SmartPLS 4.0, 2023)
ATT
FR
INT
PEOU
PR
PU
SR
ATT1
0.863
ATT2
0.731
ATT4
0.852
FR1
0.953
FR1
0.840
FR2
0.854
FR2
0.955
INT1
0.853
INT2
0.777
INT3
0.835
INT4
0.787
PEOU1
0.826
PEOU2
0.754
PEOU3
0.743
PEOU4
0.837
PEOU5
0.727
PU1
0.785
PU2
0.785
PU3
0.781
PU4
0.773
PU5
0.818
SR1
0.894
SR1
0.902
SR2
0.906
SR2
0.919
SR3
0.851
SR3
0.893
SR4
0.880
SR4
0.918
Table 3. Reliability Test (SmartPLS 4.0, 2023)
Cronbach’s alpha
Composite Reliability (Rho_c)
ATT
0.757
0.858
FR
0.901
0.953
INT
0.829
0.886
PEOU
0.837
0.885
PR
0.936
0.950
PU
0.848
0.892
SR
0.929
0.949
Table 4. Discriminant Validity: Fornell and Larcker criterion (SmartPLS 4.0, 2023)
ATT
FR
INT
PEOU
PR
PU
SR
ATT
0.818
FR
-0.266
0.954
INT
0.688
-0.045
0.813
PEOU
0.57
0.103
0.703
0.779
PR
-0.298
0.888
-0.087
0.034
0.871
PU
0.607
0.055
0.695
0.849
-0.002
0.789
SR
-0.289
0.758
-0.101
-0.004
0.973
-0.031
0.908
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DOI: 10.37394/232018.2024.12.1
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Table 5. R-Square (SmartPLS 4.0, 2023)
R-Square
R-Square adjusted
ATT
0.472
0.461
INT
0.473
0.470
PR
1.000
1.000
PU
0.721
0.719
Table 6. Hypothesis testing (SmartPLS 4.0, 2023)
Original sample (O)
T-stats
P-value
Remark
PU -> ATT
0.406
3.024
0.003
H1: Accepted
PEOU -> ATT
0.236
1.750
0.080
H2: Rejected
PEOU -> PU
0.849
32.126
0.000
H3: Accepted
PR -> ATT
-0.305
4.870
0.000
H4: Accepted
ATT -> INT
0.688
17.586
0.000
H5: Accepted
Notes: PU = Perceived Usefulness; ATT = Attitude; PEOU = Perceived Ease Of
Use; PR = Perceived Risk; ATT = Attitude; INT = Intention.
Contribution of Individual Authors to the
Creation of a Scientific Article (Ghostwriting
Policy)
- Priti Siwa Linggam carried out the writing
original draft, reviewing and editing
- Ledis Julia was responsible for the statistics
- Rafiadri Hibatullah was responsible for the
investigation and providing resources.
- Jerry S. Justianto was responsible for the
conceptualization and supervising the research
process
Sources of Funding for Research Presented in a
Scientific Article or Scientific Article Itself
No funding was received for conducting this study.
Conflict of Interest
The authors have no conflicts of interest to declare.
Creative Commons Attribution License 4.0
(Attribution 4.0 International, CC BY 4.0)
This article is published under the terms of the
Creative Commons Attribution License 4.0
https://creativecommons.org/licenses/by/4.0/deed.e
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WSEAS TRANSACTIONS on COMPUTER RESEARCH
DOI: 10.37394/232018.2024.12.1
Ledis Julia, Priti Siwa Linggam,
Rafiadri Hibatullah, Jerry S. Justianto
E-ISSN: 2415-1521
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Volume 12, 2024