Emergent Talent Management Model and Industry Toolkit During a
Pandemic An Investigation in the Vietnamese Banking Sector
NHAN TRUONG THANH DANG1, NHAT MINH NGUYEN2, VAN DUNG HA3*,
THI ANH TUYET LE3
1Faculty of Business Administration,
Banking University Ho Chi Minh City,
56 Hoang Dieu 2 Street, Linh Chieu Ward, Thu Duc District, Ho Chi Minh City,
VIETNAM
2School of Business,
RMIT University Vietnam,
702 Nguyen Van Linh Street, District 7, Ho Chi Minh City,
VIETNAM
3Faculty of International Economic,
Banking University Ho Chi Minh City,
56 Hoang Dieu 2 Street, Linh Chieu Ward, Thu Duc District, Ho Chi Minh City,
VIETNAM
*Corresponding Author
Abstract: - There is still limited research studying multilevel factors influencing talent management (TM)
practices in general and TM practices in the Vietnamese banking sector, particularly within the Covid pandemic
context. Considering this gap, this article has three research objectives: developing a conceptual framework
about multilevel contextual factors affecting TM within the studied sector, assessing the framework's suitability
and applicability, and proposing a TM model and toolkit for bank leaders to improve TM strategic planning.
The study employed the qualitative research method and semi-structured interviews with bank managers from
different types of banks. The conceptual framework formulated in this study indicates a progression in
examining factors influencing TM practices in developing countries. All the interviewees revealed their interest
in studying the framework and their agreement with the arrangement of the relevant factors in the framework.
As per the suggestion from the interviewees about the need to develop a TM model or guideline to execute TM
practices, this paper also provides a suggested TM model with specific steps and an industry toolkit used for
TM strategic planning and decision-making process based on the proposed framework. The model's steps,
indicating explicit recommendations for bank managers to enhance TM effectiveness, are arranged in
accordance with the process included in the proposed framework's TM flow. Besides, the reflection questions
in the toolkit are helpful for managers to improve their critical thinking about their actual TM flow. The
transformation from the framework to the toolkit can be viewed as how theoretical contribution can lead to
managerial implications. This study contributes to the progress of contemporary TM literature during historical
events in unstable business environments. It can be seen as a contribution to the applications of TM literature in
practice.
Key-Words: - Talent management, conceptual framework, model, toolkit, Vietnamese banking sector, Covid-19
pandemic
Received: June 25, 2022. Revised: May 17, 2023. Accepted: June 19, 2023. Published: July 14, 2023.
1 Introduction
Talent management (TM) is one of the topics which
increasingly attract practitioners and scholars and
has been viewed as a remarkable field contributing
to organizational performance, [1], [2], [3], [4], [5].
However, the intricacy and difficulties of TM
executions have been raised by previous scholars in
[2], [6], [5]. In [7], [8], the authors mentioned that
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theoretical perspectives in the TM area remain
hardly integrated, and there are still discrepancies
between the practitioner and academic interests.
The coronavirus (Covid-19) is a worldwide
pandemic since 2019, leading to acute respiratory
syndrome coronavirus 2 (SARS-CoV-2). Due to
Covid-19's appearance, enterprises need to re-
evaluate business situations, [9]. The crisis has
fundamentally accelerated immense changes across
different industries, including the banking sector,
[10]. Such changes should be considered within the
contextual analysis to enhance efficacy in human
resources (HR) strategic planning in general and in
TM strategies in particular.
The study's emphasis on the banking sector can
be justified by its crucial role in the contemporary
business landscape, encompassing the new capital
generation and its contribution to economic growth,
[11]. Furthermore, the banking sector is grappling
with a pronounced scarcity of talent, making it one
of the key industries facing significant obstacles in
talent attraction and retention, [12], [13], [14], [15].
The Vietnamese banking sector has been
significantly affected by the Covid-19 pandemic.
Banks have been urged to assess their development
influenced by contextual factors with the
consideration of the crisis's impacts for timely and
effective actions, [16]. In order to overcome the
crisis, banks should also search for skilled and
talented staff who can devote their efforts,
knowledge, and skills to their business development.
There is still limited research studying multilevel
factors influencing TM practices in general and TM
practices in the Vietnamese banking sector, in
particular, especially within the Covid pandemic
context. Considering this gap, this article aims to
propose a conceptual framework of contextual
challenges for TM practices in the Vietnamese
banking sector, examine the framework's
applicability following the opinions of the
interviewed managers, and suggest some outputs
generated from the framework for the improvement
of TM strategic planning.
The conceptual framework formulated in this
study represents a progression in the examination of
factors that influence TM practices in developing
countries. It also provides recommendations for
future empirical research, drawing upon a
combination of qualitative and quantitative methods.
To assess the proposed framework's
applicability, this study involved semi-structured
interviews with bank managers from different types
of banks. This method helps to gain in-depth
perceptions from the participants who directly
interact with talented employees and have plentiful
knowledge of TM issues. Based on the proposed
framework and finding analysis, a TM model for the
industry and an attached toolkit would be suggested
for bank managers to improve their HR strategic
planning. The suggested TM model and toolkit can
also be seen as a novel contribution to theory and
practice in comparison with the available literature.
In other words, this study has there following
research objectives: developing a conceptual
framework about multilevel contextual factors
affecting TM flow within the Vietnamese banking
sector (the flow beginning from talent
conceptualization, going through TM perspectives,
TM strategy, and ultimately reaching talented
employees' performance), assessing the framework's
suitability and applicability in the banking industry
and proposing a TM model and a toolkit, as the
outputs generated from the framework, for leaders
and practitioners in banks to improve TM strategic
planning.
2 Literature Review
2.1 Main Tensions in Talent
Conceptualization
The first tension in the literature on talent
conceptualization revolves around inclusive versus
exclusive viewpoints. The inclusive perspective is
seen as a strengths-based approach, while the
exclusive perspective emphasizes the need for
workforce differentiation, [4]. The second tension is
related to the debate between innate and acquired
perspectives on talent. This discussion revolves
around whether talent is inherent or can be learned
and developed, [4], [17]. Another debate in the
talent literature centers around the input versus
output of talent was shown in [4]. This argument
focuses on whether organizations should prioritize
the potential of individuals or their demonstrated
performance. The final argument is about whether
talent is transferable or context-dependent, which
relates to whether organizations should recruit talent
externally or internally. This has practical
implications for TM practices, as transferable talent
may require recruitment efforts, while context-
dependent talent may necessitate developing
organizational fit. The different approaches to talent
conceptualization have implications for how
employees are managed within an organization,
[18].
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2.2 Talent Management Perspectives
In [19], [20], the authors discussed four overarching
perspectives on TM. These four main viewpoints
coexist and have been further developed from
various perspectives to conceptualize and
contextualize TM, [21]. Reviews conducted by [1],
[22], support this.
According to the first perspective, TM can be
defined as a newer trend in human resources
management (HRM), mainly referring to the
'collection of typical HRM practices, functions or
activities, [23].
From the second perspective, TM is defined as
succession planning as a narrow view. This
approach puts a great emphasis on the development
of 'talent pipelines' for the certainty of the current
and future supply of employee capability as well as
an organization-wide talent mindset, [23].
The third perspective on TM views it as the
management of employees who exhibit high
potential and/or high performance, comprising a
relatively small proportion of the workforce, [22].
Organizations that adopt this approach tend to
engage in distinct HR activities, such as recruitment,
training, development, and appraisal, targeted at this
select group of talented employees.
On the other hand, the fourth perspective, as
proposed in [1], conceptualizes TM as the strategic
management of pivotal positions rather than pivotal
people. This perspective reflects a shift from a
people-centric approach to a position-centric
approach and from a micro-focus on individuals to a
macro focus on systems, [24].
2.3 Theoretical Gap in a Conceptual
Framework of Factors Influencing TM Flow
Some previous conceptual frameworks in [6], [19],
[25], represented a progression in examining the
factors that influence TM, although not all of them
are grounded in theoretical foundations. A
systematic review in [15], has acknowledged the
absence of a theoretical approach in the literature on
TM in general and in the banking sector. To
enhance the theoretical underpinning of TM
research, [15], recommended the utilization of
established theories such as motivation theory and
social exchange theory (SET), [26]. Moreover, a
common limitation among these studies is the lack
of comprehensive analysis or systematic
examination of how multilevel factors can impact
the entire process of TM flow, which encompasses
TM conceptualization, TM strategy formulation,
and employee performance. They also raise a call
for more empirical studies employing both
qualitative and quantitative methods to justify the
suggested frameworks. The multilevel factors in the
relevant frameworks are still discussed in general
and require more evidence with the consideration of
characteristics of specific contexts. To recapitulate,
there has been limited research proposing a
conceptual framework that helps to synthesize or
investigate the impact of multilevel factors might on
TM flow, especially in emerging economies and in
particular industries, with reasonable theoretical
foundations, [3], [6], [23], [27], [28], [29].
Especially, there is generally a research gap
regarding TM practices within the banking area,
particularly within the Vietnamese banking sector.
Addressing this gap, this study has developed a
proposed framework by adapting and refining the
work of [19]. This framework represents significant
progress in examining the factors that influence TM
flows in developing countries, focusing on the
context of Vietnam.
2.4 Multilevel Factors Influencing TM Flow
The framework proposed in this study illustrates the
factors influencing TM flow in the Vietnamese
banking industry. Regarding macro-contextual
factors in a developing country, there are different
factors, such as institutional and cultural factors
related to each society, [19], a severe talent war, and
the mobility of the workforce, [27], [30], [31], [32].
According to [33], talent war and talent attributes
can be influenced by four main factors, including
'global demographic and economic trends',
'increasing mobility of people and organizations,
'transformational changes to business environments,
skills and cultures', and 'growing levels of
workforce diversity'. It is imperative for business
executives to thoroughly assess the impact of
macro-level factors when formulating TM strategies
and aligning them with broader business strategies.
A key obstacle in retaining talent is talent mobility,
as highlighted by [32], [34]. Highly skilled
employees are frequently sought after and tend to be
highly mobile, [32], [35].
In the Vietnamese context, academics have
pointed out that the competition for skilled workers
in Vietnam is fierce, with nearly all businesses,
whether foreign or local, facing challenges in
attracting and retaining top talent, [35]. The talent
war and workforce mobility have urged
multinational corporations (MNCs), including
global banks which attempt to increase
competitiveness and strategic advantages, to adopt
the exclusive approach of viewing talent. MNC
leaders are urged to regularly innovate and
standardise their TM approaches for the successful
attraction, recruitment, and management of talent,
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[35]. The phenomenon of globalization, as a broader
contextual factor, facilitates the adoption of TM
practices from Western nations to emerging
economies, enabling the transferability of these
practices.
Under the influence of the Covid-19 pandemic,
the movement of personnel across geographic
locations is restricted. It is also harder to find new
and attractive jobs while governments struggle to
protect people from viruses through quarantine
measures and businesses struggle to survive and
sustain economic growth. This shows that a partial
recession in this context does not encourage workers
to change jobs unless necessary, [36], [37].
However, for talents who must retire due to
company shrinkage, dismissal, salary cuts, etc.,
there is an incentive to be more flexible, such as
when looking for a new job or side job or when
moving to a new sector, [35]. With some industries
declining under the Covid-19 storm, it is easy to
explain why these talents have few choices when
applying. Therefore, they have been better adapted
to the changing environment to earn a living.
In summary, the liquidity of talent can still be
seen as considerable in this context. However, it
may have changed from active status to adaptive or
proactive status. Geographical mobility has clearly
declined due to the pandemic, but virtual mobility
for business operations has been promoted, [35].
Meanwhile, industrial factors normally involve
competition for talent and market trends. At the
industrial level, vocational and industrial sector
diversity significantly impacts the concept of talent
and TM and the organization's TM strategy. The
question is how talent is perceived, how the
attributes are expected, and how the TM practice is
planned. In [19], the authors emphasized that only
5% of their participants de-fine talent as all
workforces in the organization (comprehensive
approach). The relative similarity of job profiles in
these industries requires organizations to adopt an
equal and comprehensive approach to HR
management, [19]. These companies apply the same
HRM policy to each employee (TM as a collection
of typical HRM practices).
As for the banking sector, trends and changes in
key industries such as mobile technology,
digitalization, and loan formation lead to new
requirements for bank talent. Bank leaders and
executives have been fostered to redefine and reskill
bank talents under the impact of digitalization as
well as focus more on the role of talent, [35], [38].
There is a high demand for employees with specific
technical know-how or sensitivity to technological
advances, [39]. The emphasis is on specific skills
such as soft skills, flexibility, and compliance. It is
difficult to identify a person who meets all these
requirements, so banks need to take an exclusive
approach to investing in this person. Banks should
consider TM as either talent management or
successor development. A human resources mindset
within a bank is urgently needed to create a work
environment that can attract and develop human
resources in line with the bank's business strategy.
Apart from macro-environmental factors, it is
crucial for strategic planners and high-level
managers to study various internal factors specific
to their organizations that can directly impact the
effectiveness of TM efforts. As highlighted in [18],
[22], [40], talent identification and development are
contingent upon factors such as firm type,
occupational area, competitiveness strength, the
organization's business strategy, and further
considerations like HRM practice preferences. In a
particular organizational context, the
conceptualization and operationalization of talent
are typically influenced by factors such as the
organization's business strategy, type of
organization, overall environment, culture, and
nature of work, as posited by [3], [6].
In terms of challenging individual factors, the
expectations and demands of talented employees
directly affect the outcomes of TM execution, as
noted in [3]. In [22], the authors also highlight that
individuals can act as "management fashion setters"
who shape the development and implementation of
management discourses, including TM practices,
that are perceived as more fashionable and
legitimate by executives. Importantly, the
expectations of individual talents can impact the
attractiveness of an organization's TM practices and
therefore affect the effectiveness of TM strategies.
Suppose there is a misalignment between TM
practices and employees' expectations. In that case,
this discrepancy is likely to have a detrimental
impact on employee loyalty and retention,
particularly in a competitive business environment
in which employees are highly mobile across sectors
and rivals within the same industry. HR managers
and business leaders must thoroughly assess and
comprehend their employees' expectations.
Consequently, a clearly defined TM strategy can
facilitate the improvement of job satisfaction among
skilled employees.
At the individual level, the challenges for TM
effectiveness are also correlated to the executors of
TM activities, such as the motives, intentions,
insight, and actions of bank managers, [3].
Managers may inadequately perform the tasks
involved in TM implementation due to reasons such
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as reluctance to handle HR tasks, business, or
inadequate HR managing capabilities, [3], [12].
Additionally, a lack of support from HR executives
or unclear policies and procedures regarding TM
practices can also hinder managers' ability to
effectively implement TM strategies, [3], [41]. In
[42], the authors suggest that although HR
development practitioners use talent pools for talent
development, their effectiveness may not be certain
as individual differences may not be fully
considered. Further research into individual
differences that may impact success in talent
pipelines is needed, [42].
Furthermore, the COVID-19 outbreak has added
new challenges to TM, as finding and developing
future talent has become more difficult due to
widespread layoffs. However, it also presents an
opportunity for HR professionals and business
leaders to take advantage of the labor market, as job
seekers may prioritize job stability, safety, working
flexibility, and practical benefits over short-term
high salaries, [43].
2.5 Proposed Conceptual Framework for
Factors Influencing TM Flow in the
Vietnamese Banking Sector
The vital influential factors within the four-factor
categories (macro-contextual factors, industrial
factors, organizational factors, and individual
factors), as well as their interconnectedness, can
have considerable direct and indirect influences on
TM flow, from how employers perceive talent and
TM to how they manage talented employees, which
would ultimately affect their employees'
performance. TM strategic planning requires a
contextual analysis to design and implement suitable
TM strategies for successful talent development and
retention for long-term business growth. Refer to
Figure 1 and Figure 2 for the proposed framework.
Fig. 1: Proposed framework of factors influencing
TM flow in Vietnam's banking sector (adapted from
[19])
Fig. 2: The simplified version of the proposed
framework of factors influencing TM flow in the
Vietnamese banking sector
3 Methods
According to, [44], interpretivism techniques seek to
understand participants' intents or behaviors without
imposing their viewpoint on them in order to
explain certain behaviors. The current study, hence,
adapted interpretivism philosophy to ensure its
research aims, which focus on exploring the
importance of proposed factors for talent
management based on the bank managers'
perspective, thereby determining the level of
significance and feasibility of the proposed
framework.
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Since banking TM refers to human relationships
and interactions but has not been well-discovered,
the qualitative research method was considered an
appropriate approach to evaluate the applicability of
the proposed framework. It is argued that qualitative
research methods enable the researchers to better
enrich the analysis by digging into an in-depth
understanding of the nature of such relations,
especially when the studied topic is unknown or
underdeveloped under social contexts, [45], [46],
[47]. Additionally, using qualitative research
techniques is consistent with the interpretivism
philosophy used in this study.
In brief, the qualitative research approach is used
in this study to evaluate the applicability of the
proposed framework. Twenty bank managers, at
different positions, from ten banks participated in
the study through semi-structured interviews.
According to [48], this approach allowed the
researchers to be directed by the literature review
and to obtain a thorough grasp of the phenomenon
by listening to the respondents' stories.
3.1 Data Collection
It is argued that there is typically no advice on how
to decide on an appropriate sample size in a
qualitative study, [49], [50]. The sample size of the
qualitative survey is not related to the number of
interviews but to the quality of the interview
responses and the purpose of the survey, [51], [52].
In order to obtain sufficient sample numbers for
qualitative research, [53], proposed the notion of
saturation. When conducting interview-based
surveys for particular research aims, Green and
Thorogood concluded that little new information
was produced after 20 interviews, [54]. Hence, they
proposed that 15 to 20 uniform interviews constitute
the sample size for many qualitative research
hotspots. This statement is also supported by the
study of [55]. They concluded that with less than 20
participants in qualitative research, researchers
maintain close relationships and enhance open and
reliable information sharing, thereby being unique
to qualitative research. With respect to the
objectives of this study and in accordance with these
ideas, saturation was reached after 16 interviews
with the identification of three major themes when
no novel relevant data or variations in the emerging
themes were found. To guarantee reliability, four
additional interviews have been conducted, but no
emergent themes were found in each case.
Therefore, 20 interviews could generate a
representative sample, which means this sample size
represented a population’s subset accurately
reflecting the characteristics of the larger group.
Purposive and snowball sampling approaches
were employed in this study as the sampling
strategy. The legal form of the bank, its size, and the
sort of manager were all explicitly stated selection
criteria in the survey. Therefore, it was possible to
target potential participants who met the eligibility
criteria. This is consistent with the concept of the
sampling method of interest, [56]. By addressing
possible interview subjects and soliciting
recommendations from them, the researcher made
use of personal networks. It is typically challenging
to convince respondents in Vietnam's collective
community without their previous cooperation, so
the reference method for snowball sampling
techniques was useful and appropriate in this study.
Using a combination of target and snowball
sampling techniques, researchers took advantage of
the personal network to gain access during the
participant recruitment process and obtain a
significant sample size.
The most common and important tasks, which
might significantly influence the financial
performance and general growth of the bank, [57],
including sales, managing client relationships, and
human resources management, fall under the
purview of the chosen bank managers. Given that
these managers are in charge of TM and have first-
hand experience using TM methods, examining
their perspective might bring several significant and
meaningful findings, [19], [57], to achieve the aims
of this study. The relatively young age of
respondents reflects an open leadership position in
discussing new issues such as TM. By selecting
different types of managers from different types of
banks, it is also possible to triangulate the collected
data. Thus, conducting a series of interviews with
banking managers based on the saturation concept
and diversifying the participants' profiles enables the
researchers to ensure validity in the data collecting
and deciding sample size process.
The public banks are coded as PUs, private
banks as PRs, and foreign banks as FOs. Refer to
Table 1 for the codes of the participating banks and
participants. The statistical information is also
summarized in the table. On the average, the
interviewed managers are in their middle 30s and
have more than 8 years of experiences.
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Table 1. Profile of Participants
General managers (branch directors and
transaction office heads)
Code
Age
Experiences
Bank
GM1PU2
38
12
PU2
GM2PU2
40
13
PU2
GMPU3
35
7
PU3
GM1PR1
39
12
PR1
GM2PR1
33
7
PR1
GMPR2
33
8
PR2
GMFO1
32
5
FO1
HR manager
HRPR1
30
5
PR1
HRPR2
33
10
PR2
HRFO1
35
9
FO1
HRFO2
40
12
FO2
HRFO3
33
6
FO3
Line managers and team leaders in specific
departments
LM1PU1
29
6
PU1
LM2PU1
31
7
PU1
LMPR2
31
7
PR2
LM1PR3
31
7
PR3
LM2PR3
33
8
PR3
LM3PR3
35
10
PR3
LM1PR4
34
12
PR4
LM2PR4
33
10
PR4
Total
20
Mean
= 34
Mean = 8.7
3.2 The Procedure for Conducting
Interviews
The selected banks were selected from the list
(updated in 2020) provided by the State Bank of
Vietnam, which contains all banks in Vietnam.
Furthermore, the chosen banks need to have more
than 1,000 employees and are well-known in
Vietnam.
Interviewees were approached by phone/face-to-
face for verbal consent. They were given a letter of
introduction and an informed consent form to
participate. After that, the proper time and place of
the meeting were confirmed by phone and email.
Each interview lasted roughly 60 minutes and was
recorded with the interviewee's permission.
Respondents from Vietnam filled out the
questionnaire in Vietnamese, while overseas
respondents answered it in English.
Some ethical considerations were undertaken
regarding the participants' approval, voluntary
participation, anonymity, and confidentiality of
participants' identities.
3.3 Interview Questions
Interview questions were created based on the
research objective, which is to examine the
feasibility of applying the proposed framework in
the real work of bank managers as well as previous
TM qualitative research for interview consistency,
[6], [19]. The interview questions aimed to explore
the participants' thoughts about the proposed
framework and to collect their suggestions on how it
can be used in practice to support the managers'
analysis and decision-making process.
To ensure validity and bias when delivering the
question during the interview, firstly, the interview
questions were developed based on the theoretical
concepts from the extant literature and must be
related to the factors within the proposed
framework. This method enables the researchers to
avoid bias from miss-focusing answers and ensure
the theoretical bases in the study findings.
Furthermore, the researchers used a neutral style
when asking the questions to prevent bias from
leading the answers of the participants.
3.4 Data Analysis
According to numerous definitions in [58], [59],
thematic analysis is a technique for finding,
analyzing, and reporting patterns (themes) in data.
Thematic analysis typically involves significant
interpretations of possible content that are difficult
to identify and convey by merely counting features,
[58], [59]. In this study, the thematic data analysis
process was applied.
Based on the gathered information from a series
of 20 interviews, three major themes had been
identified, including the adoption of TM
perspectives, the suitability and applicability of the
proposed framework, and recommendations about
the framework's outputs.
A software for qualitative data analysis using
computers called NVivo 12 was used to analyze
interview records. This allowed researchers to
approach and manage the data efficiently. In order
to ensure the validity of the findings, all themes
identified from the interviewing data were compared
with the concepts from existing literature to
triangulate the study findings and conclusions.
4 Results
The Conceptual Framework (Figure 1 and Figure 2)
proposes a logical TM flow that is supposed to
occur in reality as a consistent process beginning
from the perception of talent identification and TM
approach to how bank managers shape their
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behaviors in order to enhance TM outcomes
(employee performance). For instance, in the
exclusive approach, banks perceive talent as high-
performing or high-potential individuals. As a
result, banks do not see TM as a widespread HRM
practice but instead, as a way to categorize
employees or as a means of succession planning.
4.1 TM Perspective Adopted by the Studied
Bank Managers
While foreign banks, private banks, and public
banks implemented diverse HR-building strategies
based on their respective natures, cultures, and
strategies, they all acknowledged the significance of
internal workforce development and the need for
long-term HR strategic planning, including TM - a
means of succession planning.
Although the managers of public banks
suggested that their banks were creating effective
pipelines for developing high-performing
employees, similar to TM's succession planning, this
initiative was referred to as a focused training
program. This program aimed to ensure a steady
internal supply of talented and capable leaders,
indicating that the public banks prioritized internal
recruitment as part of their overall strategy.
Additionally, the banks had staff planning policies
that provided opportunities for candidates to
participate in the program. These policies were
clearly outlined in the banks' HR policies, which
were signed by the board chair and mentioned in
their annual reports. As per the policy, decisions
regarding staff promotions were made based on
voting results conducted within departments.
Employees eligible for voting were required to be
high performers, as demonstrated by their Key
Performance Indicator (KPI) achievements. The
respondents from the public banks emphasized that
this staff planning program was designed for
employees at various levels, including regular staff
and departmental managers, with the aim of
preparing them for future leadership positions.
The interviewees from private banks also
mentioned that their banks were focused on building
internal talent pools as part of their long-term
strategic plans for the future. HRPR1 stated, "Talent
mindset is emphasized in our bank, supporting the
building strategy which aims to recruit and develop
young people. We focus on providing competitive
salaries as well as favorable working conditions for
young people. We also pay attention to the bank's
reputation and brand image to attract and retain
fresh graduates." This building strategy allowed
bank employees to move up internally through
talent pipelines, which helped them become familiar
with the organizational context, understand the
structure, culture, strategy, products, and processes,
and develop a long-term commitment to the bank.
In the case of foreign banks, the participants
discussed that if their demand for capable
employees were urgent and lacked an internal
supply of talent, they would resort to external
recruitment to acquire talented individuals quickly.
However, they still preferred to develop and
promote talent based on career track development.
They believed that internal staff strongly understood
the bank's culture and system and were loyal to the
organization.
4.2 The Suitability and Applicability of the
Proposed Framework in the Studied Sector
When asked about the appropriateness and
applicability of the proposed framework, all the
interviewees revealed their interest in studying the
framework and their agreement in the arrangement
of the relevant factors in the framework, as
mentioned by LM1PR3: "I find this framework very
interesting, and it consists of all relatable elements
involved in the TM flow that we as the managers
need to understand for better decision making". As
stated by HRFO1: "I think this framework is very
helpful for managers who are in charge of TM
programs as well as supporting managers, especially
those who have not studied talent theories. This
framework can give them an overview about the
flow from talent identification to TM outcomes so
that they can better imagine what talent is like and
what they need to consider." According to
GM1PU2: "This framework brings theoretical basis
to me as I have not gained deep knowledge about
talent concepts and TM approaches. I have not
studied any courses focusing on talent knowledge,
so I think this framework is useful for me as a
manager to have a broad view of the talent flow
map."
The above responses from the managers are
understandable based on their background and
previous experiences, which were not yet associated
with any study major or training programs focusing
on talent theories. Even in the cases of HR
managers, they also mentioned that the workshops
and seminars organized about talent in their banks
were more subject to practical aspects than to the
theoretical foundations of talent. HRFO3 noted that:
"Managers focus more on practice than theories. But
it might be better if we understand talent from the
theoretical aspect before we develop TM strategies,
as theories can help to design cooperative principles.
This framework is a good combination between
theories and practices; it helps to consider real
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influencing factors." The interview scripts indicate
that the proposed framework can assist managers in
arranging their thoughts and connecting ideas more
systematically and logically for a more effective
decision-making process related to TM.
However, half of the interviewed managers
argued that they expect a more precise and detailed
guideline or a toolkit provided based on the
framework for more straightforward applicability in
practice. Three private bank managers also
expressed their doubt about whether the TM flow
would happen in reality exactly as presented in the
framework. As said by GM2PU2: "The reality is
always different as there are many contingent
factors involved in the TM process, so I am not sure
if the order of steps you mention in the flow are
accurately followed in reality”. The positive or
negative effects of such possible differences on the
effectiveness of TM remain uncertain, prompting
future empirical studies to investigate further. It is
important to acknowledge that the connection
between an HR strategy and HR practices is more
complex than what is suggested in the TM literature.
Nonetheless, the consistency proposed in the flow of
TM is anticipated to foster a shared understanding
among bank managers regarding talent and TM.
This shared understanding is crucial for their
agreement and dedication to the execution of TM.
Refer to Figure 3 for samples of the most
considerable suggestions from the interviewees.
Fig. 3: Samples of the most considerable
suggestions from the interviewees
Among the three types of bank managers, the
managers from the private and foreign banks seem
to be more concerned about the logical TM flow in
practice than those of the public banks. It can be
reasoned that the private and foreign banks have put
more proactive efforts into implementing real TM
practices. In the case of public banks, they do not
typically have specific TM programs but rather HR
promotion planning and training programs for
employees who are considered talented or high-
performing. These HR strategies align with the
direction and policies of the State Bank of Vietnam
(SBV). On the other hand, private and foreign banks
demonstrate a higher level of competitiveness in the
talent war and more consistent adoption of TM
practices. This can be attributed to the progressive
mindset and long-term vision of their top leaders.
Additionally, private banks face significant
challenges in attracting and retaining talent due to
high levels of talent mobility in the industry.
To recapitulate, it is pointed out from the scripts
that despite the interest of all the interviewees in the
framework, half of them believed that the
applicability of the framework is still limited. The
framework should be followed by more detailed
material with clear terms for internal discussions,
training, or workshops about TM. It is more likely
that a practical model, toolkit, or checklist of
reflection questions generated based on the
framework would provide them with practical
support in critical analysis and decision-making.
4.3 Recommendations about the
Framework's Practical Outputs
Half of the interviewees suggested that the proposed
framework should be the basis for developing
practical outputs such as a TM model, guideline, or
toolkit that includes specific steps to follow by bank
managers for effective TM practices. As mentioned
by HRPR2: "I recommend that you may develop a
TM model that includes different steps developed
based on your framework. Your framework is
interesting but too general and includes many
factors. A simplified model with the steps arranged
in corresponding to the steps within the TM flow
stated in the framework would be preferred."
Based on the interviewees' recommendations,
some issues closely related to TM should be
considered when designing the practical TM model.
The problems include the needed consistency
between each talented employee's career plan,
training and development programs, and retention
solutions, considering the impact of severe
competition for talent in the industry. These matters
were emphasized by LM1PR3, GMPR2, LM3PR3,
and HRFO2.
Additionally, it was pointed out from the
interviews that the output from the framework, such
as a TM model or guideline, should mention the
issue of applying technology in the TM system.
LM1PR4 highlighted: "I recognized that an HRM
system needs to be managed via an intranet system,
which integrates different functions and activities
from recruitment to development and retention as
well as employee database management. You may
consider this factor while elaborating a TM model
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used for practice." Similarly, HRFO3 also reminded
us: "In reality, we need to apply tools and
technology to manage talent. Your framework is
academic-based and seems logical, but when you
transfer it to a version of the practice, you need to
consider contemporary issues like technology
application." The managers from private and foreign
banks especially emphasized the technology factor.
Technological innovations seem to be more
accelerated than public banks due to market
competition pressure.
The above recommendations highlight the need
to develop a model used for TM execution based on
the proposed framework. The steps stated in the
suggested model should be in alignment with the
TM flow included in the theoretical framework.
5 Discussion
In light of the existing theoretical gap, the
framework developed in this research builds upon
the work of [19], through modifications and
clarifications, contributing to advancing the
understanding of the factors that influence TM in
developing countries with a focus on the
Vietnamese banking sector. The suggested
framework is also built based on the shared concern
raised by previous researchers, [3], [6], [15], [34]
about the necessity to build theoretical foundations
and conduct a systematic examination of how
contextual factors can impact the entire process of
TM flow.
The Vietnamese banking sector is a unique
industry; the conceptual framework proposed in this
study may still have some generalizability to other
contexts, such as different industries or countries,
due to the shared implications of the multilevel
influencing factors. Emerging economies, similar to
Vietnam, often share common features such as
market volatility, high rates of economic growth,
and investment potential. Additionally, while the
banking industry has its distinct characteristics, it
also shares similarities with other service industries,
such as high competitiveness and dependence on
economic and social conditions. While there may be
limitations to full generalizability, the research
findings could likely be applicable and valid in
appropriate settings.
The transformation of HR strategies into HR
practices is not as straightforward as suggested by
the existing TM literature, [3]. However, consistent
TM flow can facilitate a shared understanding of
TM among bank managers, which is crucial for
gathering support and commitment toward TM
implementation. When managers across levels and
areas within a bank think and act in a rational and
consistent manner, it enables them to collaborate
and provide mutual support in the workplace.
Furthermore, alignment between managers'
perceptions and TM execution also contributes to an
effective planning and management system within
the bank. There might be a difference between the
literature and reality regarding how TM flow
happens. However, there is still a research gap that
attempts to explore the understanding of
discrepancies between TM perceptions and actual
TM implementation, [3], [6], [8], [35].
As per the suggestion from the interviewees
about the need to develop a TM model or guideline
for bank managers to execute TM practices, this
paper also provides a suggested TM model with
specific steps (Figure 4). The steps, indicating
explicit recommendations for bank managers to
enhance TM effectiveness, are arranged in
accordance with the process included in the
proposed framework's TM flow. The first step in the
model is related to the importance of designing a
talent identification framework with specific factors
such as skills, abilities, and performance. The
second step emphasizes the role of a succession
planning program integrated within the HRM
system and in line with the overall business strategy.
This corresponds to the interview finding that all
different types of banks adopt the TM approach as a
succession planning program. The third step
expresses suggested particular actions for bank
managers when implementing TM programs. These
actions involve integrating technology in applying
the TM model, designing practical training
programs, and considering individuals' career plans
and retention solutions to deal with high talent
mobility and talent war in the industry. This step
was designed in alignment with the concerns of the
interviewees about updated issues related to TM in
modern society. The final step highlights the
importance of an effective performance evaluation
system which helps to measure employees’
performance fairly and reliably for appropriate
appraisal. The TM model, generated from the
proposed conceptual framework as the theoretical
base, can remind HR practitioners about the
supposedly logical process of TM from talent
identification to actual needed TM activities and
talents’ performance evaluation. The model also
addresses major contemporary issues which cannot
be ignored in TM programs such as effective
training plans, retention methods, and technological
integration.
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Fig. 4: TM model for leaders and practitioners in the
Vietnamese banking sector (Intended Recipient -
Bank Managers)
Following the interview findings, a toolkit that
can support managers practically in their strategic
planning process has been developed based on the
proposed framework (Figure 5, Appendix 1 and
Appendix 2). All the reflection questions in the
toolkit align with the factors allocated in the
framework, considerable for managers to reflect on
their actual TM flow. The transformation from the
framework to the toolkit can be viewed as how
theoretical contribution can lead to managerial
implications (practical contribution).
For the appropriate consideration of talent
perceptions and TM strategies, it is recommended to
answer the toolkit questions below and concurrently
gather information about the bank environment. The
following toolkit of the bank's talent concept and
TM is presented to help bank managers to improve
their critical thinking about talent.
This toolkit can assist bank managers in
assessing their knowledge and comprehension of
their banks' external and internal environments and
in developing a logical thought process on how
talents should be identified and managed. Notably,
this toolkit is not intended as a prescriptive guide to
ensure successful TM practices but rather as a
framework for bank managers to engage in
reflection and critical thinking about talent-related
matters.
Fig. 5: Industry Toolkit of Talent Concepts and TM
in Banks (Intended Recipient - Bank Managers)
The toolkit questions are expected to help bank
managers examine their knowledge and
understanding of the business environment. Such
understanding is crucial for the bank's current
perception of talent and the willingness to review
TM practices and consider whether they need to be
reviewed and adjusted. In terms of TM flow, a high
degree of consistency is required not only between
executives but also between the mindset,
perceptions, and actions of managers to ensure
alignment between the bank's strategic HR planning
and its implementation. This consistency leads to a
logical flow from the talent concept to the TM
concept, the TM strategy, and ultimately to the
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employee's performance. There would be a
discrepancy if the bank's leaders viewed TM as
special treatment for talents but did not conduct any
relevant activities. Consistency is critical to
ensuring a commitment toward the talent mindset
throughout the organization. That is, all managers
and supervisors at different levels have a common
understanding of the importance of talent and their
engagement in delivering TM programs.
Accordingly, bank managers can use the
framework to discuss the TM flow in the bank from
their perspective. It would be helpful to determine if
everyone is on the same page about talent and TM
perception and if the flow from thinking to practice
is consistent and rational. Suppose there is a lack of
such consistency. In that case, the management style
may not be effective as the managers' actions are not
taken due to considering strategy, using rational
methods, or critical thinking.
6 Conclusion
6.1 Research Contribution
This research proposes a conceptual framework of
multilevel factors' impact on TM flow (the flow
beginning from talent concepts and TM perspectives
to talented employees' performance) in the
Vietnamese banking sector. A TM model and an
industry toolkit to be used by bank managers were
developed based on the framework and the
interview data to improve bank managers' decision-
making regarding TM practices. The interview
scripts indicate the interviewees' interest in the
framework and their agreement with the allocation
of the relevant factors in the framework. However,
the applicability of the framework in practice is still
limited. Half of the participants expected a practical
TM model, toolkit, or guideline, which can be
considered as the outputs generated based on the
framework, to support their decision-making
process related to TM.
This research can be considered a new step in the
progress of solving the lack of theoretical
frameworks related to TM, which has been raised in
[3], [6], [23], [27], [28], [29], [34]. According to [3],
there is still a significant research gap in the
theoretical foundation and framework of TM despite
various academic attempts to elaborate TM
literature by different approaches. Theoretical
approaches are hardly integrated or linked, and
consensus on TM definitions and principles is hard
to find, [1], [34]. Therefore, the framework
developed in this research can be seen as a new step
on the journey of TM literature evolution,
contributing to enlarging TM-related theories and
concepts. This research effort can also inspire and
suggest future studies to investigate the pertinence
of incorporating management theories in the TM
domain. The theories incorporated in building this
study's proposed framework help to explain the
rationale behind the allocation of the factors within
the framework and their interconnections.
Furthermore, the generated outputs from the
framework and interviews’ results, including the
TM model and toolkit, can also be viewed as a
novel contribution in comparison with the available
literature.
The research also responds to the call for more
research on contextual factors impacting TM, [3],
[6], [19], [25], [27]. With the consideration of
Covid-19's impacts, this study also contributes to the
progress of contemporary TM literature during
historical events in unstable business environments.
This can also be seen as a contribution to the
applications of TM literature in practice. Therefore,
the research be a valuable reference for academics
interested in TM across various sectors and regions.
6.2 Managerial Implications
From a practical perspective, the TM model and
toolkit suggested in this research can be used as
tools to assist bank managers in TM strategic
planning and decision-making. The TM model, with
specific steps developed based on the framework,
can provide recommendations of actions that should
be taken for effective TM. These actions include
designing a talent identification framework,
investing in succession planning programs, building
a distinctive TM process/model applied for banks
with technological integration, developing training
programs following individual career plans,
planning retention schemes, and ensuring an
effective and reliable employee performance
evaluation system.
Banks leaders should frequently analyze
environmental factors at multi-levels during the TM
strategic planning process for effective TM. The
toolkit would be helpful for them to practice their
critical thinking about talent and to ensure
consistency between planning and execution. The
contextual analysis should be performed prior to the
planning phase as well as during the execution
process as one way to keep continual control over
the TM process.
It is also suggested that banks facilitate internal
audits to examine any discrepancy between plans
and execution of TM or any difference among bank
branches regarding talent perceptions and
implementation. Besides, internal communication
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effectiveness is vital to enhance the shared
understanding of the TM vision, strategies, and
schemes. Bank leaders need to pay attention to
improving the transparency and consistency in the
communication of TM-related messages.
Additionally, a framework of talent identification
factors is recommended as the basis for banks to
design suitable TM strategies and conduct
appropriate talent recruitment, training,
development, appraisal, and retention.
Per the proposed framework, employee
performance is the outcome of TM perceptions and
TM strategy. In order to develop an effective
performance appraisal system to train, motivate and
retain talented employees, banks must design
suitable, valid, and reliable evaluation frameworks
and schemes. The adequate, relevant information
provided by the evaluation system is also a helpful
basis for banks to review the effectiveness of TM
practices and make corrective actions when needed.
6.3 Research Limitations and Suggestions
for Future Research
It is foreseen that the qualitative method involves
several limitations, such as the limited sample size,
boundaries associated with semi-structured
interviews, and the absence of opinions of talented
employees, upper-level managers, and other related
parties. It is recommended that future studies should
examine a higher number of banks, consulting
firms, and other financial experts' insights.
Furthermore, the scope of exploring the TM
issues would be richer if future research could
compare this with other contexts (e.g., comparing
the context of Vietnam and Western countries). This
would contribute to a richer view of talent and TM-
related challenges.
It is recommended that future research should
collect more updated qualitative or quantitative data
about TM challenges within and after the pandemic.
Future research should also investigate TM from
other perspectives from a wide range of participants,
such as talented employees and higher-level
managers. The comparison of TM among different
areas or countries would also be desirable to identify
variance in TM issues. Significantly, adopting
quantitative methods in future research with similar
topics would help justify similar proposed
frameworks and validate the generalizability of
these research findings.
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APPENDIX
The detailed version of the industry toolkit of
Talent Concepts and TM in Banks (Intended
Recipient - Bank Managers)
Appendix 1. The detailed version of the
industry toolkit of Talent and TM in banks
Appendix 2. The detailed version of the
industry toolkit of Talent and TM in banks.
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Contribution of Individual Authors to the
Creation of a Scientific Article (Ghostwriting
Policy)
Nhan Truong Thanh Dang conducted the literature
review, collected data and analyzed and discussed
the findings.
Nhat Minh Nguyen participated in data collection
and wrote the method section.
Van Dung Ha participated in research analysis,
discussion of findings and proposed managerial
implications.
Thi Anh Tuyet Le participated in the literature
review and discussion of findings.
Sources of Funding for Research Presented in a
Scientific Article or Scientific Article Itself
No funding was received for conducting this study.
Conflict of Interest
The authors have no conflicts of interest to declare
that are relevant to the content of this article.
Creative Commons Attribution License 4.0
(Attribution 4.0 International, CC BY 4.0)
This article is published under the terms of the
Creative Commons Attribution License 4.0
https://creativecommons.org/licenses/by/4.0/deed.en
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