91ca117e-770e-4a7f-839f-6f778659edcc20230925070336408wseas:wseasmdt@crossref.orgMDT DepositWSEAS TRANSACTIONS ON COMPUTER RESEARCH2415-15211991-875510.37394/232018http://wseas.org/wseas/cms.action?id=13372214202321420231110.37394/232018.2023.11https://wseas.com/journals/cr/2023.phpZakaria AhmedAtyatDepartment of Business Administration, Al-Balqa Applied University, JORDANhttps://orcid.org/0000-0003-1568-2860Bassam S. AbuKarakiDepartment of Economics, Al-Hussein Bin Talal University, JORDANMashhour HathloulMaharmahDepartment of Banking and Finance, Al-Balqa Applied University, Amman University College, JORDANBasemLoziAmman University College, Al-Balqa Applied University, JORDANThe purpose of the research is to identify the role of E-banking services in achieving competitive advantage. The study used descriptive and analytical methods. The target population in this study was top management - managers, directors, and heads of departments in foreign commercial banks of Jordan. A random sampling method was applied for the data collection using a five-Likert scale questionnaire. The study used different statistical methods to test hypotheses such as simple and multiple regressions. The study findings revealed that there is an impact of ATM, mobile banking, E-banking, electronic credit, and short message services in achieving competitive advantage. Finally, the study formulated recommendations for foreign commercial banks to offer more electronic services and to utilize technology to attract more customers.9252023925202336237533https://wseas.com/journals/cr/2023/a665107-2368.pdf10.37394/232018.2023.11.33https://wseas.com/journals/cr/2023/a665107-2368.pdfOmari, H.& Bataineh, T., ‘The Impact of ebanking on Achieving Competitive Advantage for Banks in Jordan’, Interdisciplinary Journal of Contemporary Research in Business, 4 (6), 271-285. 2012. ISSN: (2073-7122). 10.26417/ejes.v3i1.p214-219Bazini, E., ‘E-Banking as a Tool for Competition Advantage in Albania’, European journal of economics and business studies, 1 (3), 214-219, 2015. ISSN 2411- 9571 (Print) ISSN 2411-4073 (online). 10.5296/ijhrs.v7i3.11344Al-Adwan, A.& Al-Tarawneh, S., ‘The Impact of Electronic Banking Service Quality in Enhancing Performance (A study on Jordanian Commercial Banks)’, International Journal of Human Resource Studies, ISSN 2162-3058 7(3): 148, 148-163, 2017, DOI:10.5296/ijhrs.v7i3.11344. 10.3390/su11051419Zhao, Q., & Tsai, P., & Wang, J., ‘Improving Financial Service Innovation Strategies for Enhancing China’s Banking Industry Competitive Advantage during the Fintech Revolution: A Hybrid MCDM Model’ Open Access Journal, 11(5), 1419. 2019, https://doi.org/10.3390/su11051419. Ismail, S., ‘Electronic financial marketing and competitive advantage’, Journal of humanities sciences, Issue 45, Year 7th, January 2010, 8-14. (Arabic version). 10.56656/100120.02Al-Haddad & et al, ‘Electronic financial services’, Dar Almasirah, ed. 1, 2012, Amman, Jordan. (Arabic Book) https://www.massira.jo/content/%D8%A7% D9%84%D8%AE%D8%AF%D9%85%D8% A7%D8%AA%D8%A7%D9%84%D9%85% D8%B5%D8%B1%D9%81%D9%8A%D8% A9- %D8%A7%D9%84%D8%A7%D9%84%D9 %83%D8%AA%D8%B1%D9%88%D9%86 %D9%8A%D8%A9. Al-Hakim, M., ‘Electronic finance: general concept’, Journal of finance and banking studies, 20 (4), 13-15, 2012. https://search.emarefa.net/detail/BIM317601. (Arabic Version). Hassan, S., ‘Banks and Risk in the international financial markets’, Dar Alketab Alhadeth, ed.1, 2011, Cairo, Egypt. (Arabic). Singh, A., ‘E-Banking. ABD publishers’, Ed. 1, 2012, Jaipur, India. ISBN. 9788183763202. 10.1177/014920630102700602Barney, J., ‘Resource-Based theories of competitive advantage: A ten-year perspective on the resource-based view’, Journal of Management, 27 (6), 643-650, 2001. https://doi.org/10.1016/S0149- 2063(01)00115-5. Keller, K., & Kotler, P., ‘Marketing Management’, New Jersey Pearson Education, Inc, Ed.12, 2006, ISBN-13 978- 0131457577 United States. Porter, M., ‘The competitive advantage creating and sustaining superior performance’, N Y: Free Press. 1985. Porter, M., ‘The competitive advantage of nations’, Harvard Business Review, 1 (1), 14-14. 1990. Taleb, A., & Al-Banna, Z., ‘Strategic of Blue Ocean and competitive advantage’, Dar Hammed Publication, Ed. 1, 2012, Amman, Jordan. ISBN: 9789957326715 (Arabic). Trott, P., ‘Innovation management and new product development’, Prentice Hall Inc, Ed. 3. 2005, New Jersey, USA. ISBN: 978-1- 292-13342-3 (print) 978-1-292-16540-0 (PDF) 978-1-292-17069-5 (ePub) Al-Dabbas, A., ‘The impact of production decisions on competitive advantage’, AlBalqa Applied University, Unpublished thesis, 2010, Al-Sult, Jordan. (Arabic). Abu Orabi, M., ‘Financial services in commercial banks and Islamic banks’, Tasneem publisher, ed. 1. 2006, Amman, Jordan. (Arabic Version).