e9795e59-bf70-43e8-8e2d-bc57efcf9ae920230725085033810wseas:wseasmdt@crossref.orgMDT DepositWSEAS TRANSACTIONS ON COMPUTER RESEARCH2415-15211991-875510.37394/232018http://wseas.org/wseas/cms.action?id=13372214202321420231110.37394/232018.2023.11https://wseas.com/journals/cr/2023.phpMohamed Abedallah AbedelmaksoudHassanBusiness Administration Department, Jouf University, SAUDI ARABI KINGDOMThis study aimed to determine the factors influencing the acceptance and usage of E-marketing in small and medium-sized firms (SMEs) running in the Saudi Arabia Kingdom, which of them is the most important, and develop a complete conceptual framework to realize utilization of E-marketing in Saudi SMEs. A questionnaire consisting of (41) statements was developed to collect and analyse data using the SPSS program. Simple and multiple linear regression analysis was used. 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